It’s 2015 and product marketing is taking on its own identity. One of the most critical parts of modern product marketing is the fact that the importance of buyer-centricity has shifted across marketing as a whole. Content created today by B2B marketers is not the typical business centered or product focused stuff but rather focuses on understanding the buyer. Marketers know that understanding the buyer is the first and most important step in the selling process and that is why the state of B2B product marketing has taken a turn recently.
Check out this infographic that gives some more insight into where B2B product marketing is today.
Infographic provided by Kapost Marketeer