Design 101: Increase Your Employer Brand by Designing Free Posters

Can you name a person who doesn’t like free stuff? Why not use the power of free things to increase your employer brand. You can do that by having your graphic designers create some custom, original posters to offer your clients and audiences to download for free. It’s the perfect opportunity to showcase things your company culture and make memorable, lasting impressions in totally creative and unique ways. Not convinced? Designer Karen DeFelice on the Canva blog, Design School says:

“Raise your hand if your walls were plastered with posters as a teen or if you have at least one Pinterest board with inspirational or motivational posters.” – Karen DeFelice (@defelicedesign)

What are you waiting for? Let’s create some free stuff!

The Branded & Company Events Posters

Though the most obvious is the branded company poster, it’s still a good one to have around. Branded posters simply showcase your company logo, values, marketing tagline, etc. Think of these as a swag item you’d typically get from a company event booth. These posters will resonate the most with loyal brand audiences, your most pleased clients or happy employees. You don’t need to design a lot of these, but it’s smart to offer them as a download option and have the files ready to send to a printer should you need.

Have a company event that you’re hosting to local crowds? Don’t pass up the opportunity to create a stunning event poster since your biggest crowd could be generated by a great design. Not sure how to organize the event information or what information to display? Check out this awesome article from Canva’s blog, Design School titled, “25 Ways To Design an Awesome Poster and Create a Buzz For Your Next Event.”

The Company Culture Poster

Is your company culture amazing and completely different than everyone else’s? Show it. Social media isn’t the only outlet available to display the awesome company you work at. Poster designs can illustrate a fun digital comic/cartoon or even a funny phrase that flies around the office often. Try capturing actual, memorable company culture moments. The great thing about capturing these moments is how relatable they are to others. People love seeing themselves in the companies they work with and for, and these posters will do the trick of getting you tons of downloads.

Want a little piece of @Redbranch on your walls? #RBMPosters are available for download! Click To Tweet

Check out this company culture cartoon titled, “PR Probs” by Kristine Osbourne!

The Quote Poster

These are very widely known and people love them. What are quote posters? Quote posters are simply designed typography and simple graphics that enhance words to make them more impactful, inspiring and admirable. Take a look at these great examples Pardot is offering! Take the opportunity to utilize textured backgrounds, experiment with different elements such as borders, stacking and arranging words in varying fonts and text sizes and even placing text within elements such as ribbons, boxes, etc. A quote can be inspirational, but a designed quote can be even more inspirational. So much so that it will get downloaded and displayed in someone’s office or business.

Check out this unique #RBMposters quote poster we’re offering titled, “Blog So Hard.”

Creating branded posters are an amazing, free and incredibly impactful asset to offer and increase your employer brand. Build yourself a good bank for people to browse through, such as branded posters, events posters, company culture posters and even quote posters. Not only will your company benefit from offering these posters in brand recognition, but also you will give your graphic designers the opportunity to grow and expand their creative skills through artful poster design. It’s a win-win. Can’t get past designer’s block? Prime yourself from this handy HOW design article, “10 Poster Design Tips.”

Kyle Christensen

Kyle is the Brand Director at Red Branch Media.

Kyle leads our Graphic Design Department at Red Branch Media. His ability to manage incoming tasks, collaborate with the design team, hit deadlines and keep our file storage system well-organized has helped to shape the design department clients love today. While he’s away from the branch, he spends his time playing drums, video games, cranking the latest emo, pop-punk and screamo songs on Spotify, drinking local Omaha brews, and enjoying life with his wife. Kyle has a BASA with a Concentration in Graphic Design and a Minor in Art History from UNO.