How to Design a Professional Business Flyer

Design 101, Guest Post

Whether you’re just starting a new company or you’re looking for new customers, a stylish and eye-catching business flyer can really pay dividends when it comes to marketing. The primary purpose of flyers and print leaflets is to attract attention. However, its secondary purpose is to convert into sales.

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It can be hard to do both of these things unless you are a skilled designer, but there are a few things you can do to make the process easier. We’re going to take a look at some of them here.

1. Focus on the Function

Before you head over to a leaflet printing shop, you need to know what to include on your flyer. Think about the function you want it to perform and make sure you design it around this. There are a few things to keep in mind here:

  • Ensure the text is concise – People won’t read flyers that are full of text, so edit the content down so that the message can be understood in a second or two.
  • Make the text easy to read – Large font sizes are key here. Don’t be afraid to use a big, bold font for your headline either. You want your flyer to be attention-grabbing.
  • Make contact details clear – Whether you include your email address, your phone number or links to your social media pages, you want this to be easy to read. If people have to spend time trying to work out what your contact details actually say, it’s likely you will lose their interest in reaching out to you at all.
  • Include product images – If you are selling a specific item, make sure to include this on your flyer. Businesses who print flyers containing images see much higher conversion rates than those who focus on text alone.

2. Short on Space? Use Grids

If you are looking for cheap leaflet printing, it’s likely that you’re going to want to focus on small A5 sized leaflets. There’s nothing at all wrong with this, but it can mean that you need to be more creative with the space you have available.

One way to do this is to use grids to separate your text and photos. You could opt for a traditional newspaper style design, or you could even be a bit more creative with it and split the text diagonally. If you spend some time working on the layout of your flyer, you may find that you have more room to play with than you initially thought. Try working with your flyer printing company to step outside your comfort zone. There might be an approach to printed materials you never thought of before.

3. Be Colorful

In order to grab the attention of those who receive your flyer, you’re going to need to include some bright colors in your design. If the flyer is focused on an event, try and inject your flyer with the colors that signify its location or purpose. For example, if you’re advertising a beach festival, make sure to use warm yellows, orange and bold blues to really embody the location you are hosting. If you’re advertising the opening night of a new nightclub, include some neon colors in your design.

Even if you want your business flyer to be completely corporate, you still have some room to work with accent hues. Remember that people are more likely to hold on to a flyer if the colors make them feel positive. So, get rid of your boring blacks and greys and go for something a little bolder.

4. Be Approachable

Nobody wants to see a bored face on marketing material, so if you are going to include pictures of people, make sure they look happy and approachable. For many people, a flyer will be the first impression they have of your business, so you want to make sure it’s a good one. And, if anyone does decide to get in touch with you, they will keep the friendly face on your flyer in mind.

Do keep in mind that while you want to look approachable on your flyer, you don’t want to be corny. Try to act relaxed as opposed to plastering a big grin on your face and sticking your thumb up!

5. Include a Call to Action

Finally, every flyer that you print should include a call to action so your readers know what action you want them to take next. This could be to call you to find out about your new service or log onto a website to find out more about your deals and offers. This is the most important part of your flyer, so make sure that it is clear and easy to read and explains exactly what the customer needs to do.

There you have it, with these five tips you should be well on your way to designing professional and effective business flyers. If you have any further advice, please let us know in the comments.

Guest Author: Zoe Price

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