How Do You Make Your Company Interesting?

Employees, Employer, engagement, Marketing

Originally posted on May 29, 2012.

How Do I Make My Company Interesting?

medium_5983624256One of my passions is talent community building. This also encompasses one of my other passions, employment branding. When I speak to recruiters, executives and HR directors, one question always comes up.

How do I make my company interesting?

Recently I gave a very tactically focused discussion on how to build a no-frills, platform agnostic talent community. Like anything I write, the plan relies heavily on traditional and tested marketing strategies. Afterward, a recruiting pro tasked with building a talent community for her company came up and said:

“I loved everything you said and it sounds like a plan I can really follow but how do I create cool content and conversations around MY company? We’re a financial services firm and that is kinda boring…How do I make my Company interesting?”

That question can be easy to answer when you work for a consumer facing company or say, a well recognized brand. Here are the answers for the rest of us:

It’s not about the company, it’s about the people. Focus on the people that make your organization great and you can’t go wrong. Candidates don’t go to work with companies, they go to work every day with people. So celebrate the people in your organization, whether you are interviewing a hiring manager or having your CMO write a blog post. People are interesting.

It’s not about the company, it’s about the job. Candidates are interested in contributing, we’ve read it time and again and yes, your careers page likely has some verbiage on how every employee contributes to the widget you make. But don’t forget that like people, jobs should be individual in nature. Tell the about the department where they’ll work, the direct impact their role has in the company and precisely what they’ll be doing.

It’s not about the company, it’s about how the company can relate. In this instance, she worked at a financial services company that had a credit card division. Not sure about your neighborhood but nearly everyone I know has at least an opinion about consumer spending, credit and debt. It’s about tapping into what makes your company relatable, even if that’s difficult to find. Read more…

photo credit: Viewminder via photopin cc