“Social media is so easy.”
- Did you know that more than 9 in 10 business to business (B2B) marketers say that increased exposure is the number one benefit of social media? (Social Times)
- Increased traffic (80%), the development of loyal fans (72%) and marketplace insights (71%) were also cited as major perks. (Social Times)
- Industry-specific forums are 5 times more popular than Twitter with B2B audiences, according to Baseone. (Imagination Content for Leaders)
- 85% of B2B buyers believe companies should present information via social networks. (Source)
So next time you’re just positive your social media manager is loafing around, think of these stats and buy them a coffee instead!