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Kristine’s Cartoons: Working Hard or Hardly Working

“Social media is so easy.”

If you manage social media for even one company, you’ve heard it all before. At Red Branch we manage upwards of 40 accounts and it takes a strong team to manage alllllll that. In this week’s Kristine’s Cartoons, she shows the hard work (and play) of a strong social media marketer.
Some little-known facts about B2B Social Media Marketing:
  • Did you know that more than 9 in 10 business to business (B2B) marketers say that increased exposure is the number one benefit of social media? (Social Times)
  • Increased traffic (80%), the development of loyal fans (72%) and marketplace insights (71%) were also cited as major perks. (Social Times)
  • Industry-specific forums are 5 times more popular than Twitter with B2B audiences, according to Baseone. (Imagination Content for Leaders)
  • 85% of B2B buyers believe companies should present information via social networks. (Source)

So next time you’re just positive your social media manager is loafing around, think of these stats and buy them a coffee instead!