Originally posted on December 11, 2013 on Recruiter.com.
Why Did I Start this Stupid Company Blog in the First Place?!
They all say to do it—all the experts that is. They say that if companies put the time and effort into creating a blog, it could be a great tool in recruiting. The idea is that companies can share expertise, display the culture and build their employer brand with a fun and informative blog. Too many recruiters and hiring managers go into this endeavor with the “build it and they will come” attitude.
If you want to know why no one is reading your company blog and how to remedy that, here we go…
Are You Socially Awkward?
I think it’s safe to guess that you have your blog on “the Twitter” and other social media outlets, but it probably wouldn’t be safe to assume that it’s being socialized correctly. The best content in the world won’t get clicks, likes or shares if no one can find it. Consider sending an email blast out to let people know that the blog exists. Also, be sure that there is a link on the company home page to the blog. No one likes to click through.
Additionally, the blog itself should be optimized for social media sharing. Broaden your reach by adding social sharing buttons to all posts and the home blog page. One share can mean a totally new pool of potential readers. Don’t try to do it on your own, use social optimally. Read more…