Email Marketing Strategy and Tips for Successful Campaigns in Business

Email marketing is a great way to promote your business and build customer loyalty. If you have a database of subscribers, emails provide the perfect opportunity for engaging them in a relevant dialogue about their interests.

“There is no formula for the perfect email — authentic and honest messaging works.”

Not every email marketing campaign will succeed, especially if you are getting into the game. 

However, there are some easy tricks to get your emails noticed by more people that should help get your business off the ground. Once you have started building up an audience, focus on engaging them and providing great content, they continue to visit your site for regular updates.

 

 

 

 

 

 

 

Source: smartgirldigital.com

However, without a proper plan, even highly targeted email campaigns can fail.

Here are our 13 email marketing tips for successful campaigns in business:

1. Make It Personal:

“Personalization – it is not about first/last name. It’s about relevant content.” – Dan Jak

Dan Jak says one of the easiest ways to engage subscribers in your emails is to make them personal. Whether that means including a subscriber’s name or interests, even subtle details will help subscribers feel like they’re receiving tailored content. Send out personalized emails as much as possible.  

2. Include a Clear Call to Action:

Make it easy for subscribers to do what you want them to do. Your call to action should be compelling and make the subscriber feel like they will miss out on something if they don’t take action. Emails that have at least one call-to-action button can increase the clicks to 371% and sales by 1617%. 

3. Give Subscribers a Reason to Open Your Emails:

 

Your subject line is one of the most important parts of the email, as you only have a few seconds to make your subscribers want to open it. Use your subject line to give the subscriber a reason why they should open the email. You may also make use of smileys and personalized names in the subject line. 

Keep the focus on why someone should open this message instead of hitting delete right away!  Besides, a subject line that appears transparent has a higher possibility of open rates up to 30%. 

4. Make sure your message is relevant:

Your content is what will persuade subscribers into wanting more from your business. Ensure that each email has quality content for readers and gives them a reason to click through any links within the email.  Some people are just not reading through long paragraphs of text to get their daily dose of information. Keep your message short, sweet, and simple, so you do not lose focus on what matters most.  

5. Include Social Sharing Buttons:

Most people enjoy sharing things with their friends and family – so why not include share buttons in line with your most compelling content? It’s an easy way to encourage social sharing, and it can help drive traffic back to your website. Consumers want brands who care about their concerns and engage with them on social media. Give your customers a voice by sharing news from them and your business on social media platforms. 

6. Use Actionable Analytics Data:

Actionable analytics data is a great way to help you spot the most popular or successful emails with your subscribers. You can then use this data to improve future email campaigns for better results. 

 

7. Respond to Subscriber Feedback:

Existing customers will have great information about what they like and dislike about your business, so make sure you listen! Use surveys and other feedback-gathering methods to find out what’s important to them and how you can improve their experience in the future.

Listening to existing customers has its benefits. Use surveys and other feedback-gathering methods to find out what’s important to them and how you can improve their experience in the future. Read more here: Click To Tweet

8. Link building with every email:

A great way to build up your search engine rankings is by linking back to your site within yours. For example, if someone asks a question you can answer, taking the time to link back to your site’s page that is relevant will help boost the page’s rankings. Also, make sure links are easily accessible since many may click through just because you have a link there waiting for them.

9. Don’t be spammy:

Many in the past have gotten away with sending out piles of unsolicited emails in hopes of getting attention, but nowadays, this is illegal and can cause many problems for both you and your recipients.  Sending them the information they do not want any part of will only cause them to mark you as spam, unsubscribe from your list, or even report it as a violation. There’s no faster way to lose than to be labeled as spam because everyone hates spammers.  Unsubscribe anyone who marks your email as spam. 

If someone tells you they are marking your emails as spam, do not try to convince them otherwise! First of all, there is no way to do so unless the person goes into their email account’s setting and changes it themselves. Secondly, if there are truly issues with spammage then removing those people will only help build a better list in the future.

10. Take Security Seriously:

With so many people sending sensitive information over email these days, security has never been more important than it is today. Make sure that any emails containing sensitive information are encrypted.

11. Don’t Forget to Test:

Test your emails before sending them out to make sure they work properly. Use A/B testing in order to determine what works best this can help you see which messages tend to be the most successful. It is easy to use an A/B testing formula since there are plenty of resources online for this; using one will not take much time either which makes it convenient for anyone who wants to run email campaigns in the future.

12. Use PPC ads in tandem with email marketing:

You may have noticed how some recipients see little banner ads pop up next to their inboxes or within certain websites once they have been around for a while. While this is not the norm, it can be a quick way to add revenue if done right since this opens up another line of advertising you can take advantage of it.

 

13. Follow up with customers who don’t open an email: 

Keep track of those who do not open an email and send them something asking if they saw what was sent or if something happened. Let them know they are being heard, which is great for building up anyone’s relationship! Also, follow up with those who opened the message.

Final Thoughts:

Source: smallbiztrends

Successful email marketing campaigns drive business growth and positive customer relationships. And while it can be done without a plan, having the right strategy is the easiest way to ensure successful campaigns over time. Use these email marketing tips for successful campaigns in business like Healthcare , Marketing , Medical etc !

Author Bio :

Alexandra Whitt works as a brand and marketing specialist at MedicoReach. She has been working in the b2b industry for the past two years. She empowers the marketers by sharing valuable information across different verticals such as healthcare, technology, marketing etc.