Marketing Audit & Strategy
Proper marketing needs a map and a plan. We do that.
what we do
Audit & Strategy Process
Planning is HUGE, but so many companies are desperate for leads and sales, they wait until after the fact to slow down and plan. At Red Branch, we’ve created a step-by-step process that forces us all to slow down and discover just what needs to be done, and what doesn’t.
It starts with an in-depth audit. Each Subject Matter Expert (SME) at the Branch tackles your company’s… well, everything, and does a simple SWOT of your marketing as compared to your biggest competitors. We then offer “if you only do one thing after reading this” ideas and takeaways. Red Branch Media audits take about 4-6 weeks and are typically between 40-60 pages of intel.
Then comes the strategy. It offers a complete plan to turn your organization’s marketing plans around. We’ll use your input after an audit session with your stakeholders and our key takeaways to create a comprehensive document that touches on buyer personas, messaging framework, and every aspect of your marketing and online presence. Our strategy process takes about 4 weeks, and the deliverable is typically between 30-50 pages long.
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I handle the marketing efforts for my employer and Red Branch has been such a pleasure to work with. RB always has fresh marketing/branding ideas to bring to the table, but also respects the vision we have in mind.
Red Branch is a fantastic team to work with. They are creative, organized and their design is fantastic. Our team works with them on advertising, social media, blog email & marketing automation, SEO and more...all work is measurable and impactful. They are an excellent partner who knows their stuff in HR Tech!
We've been working with Red Branch Media for more than a year now. They are extremely responsive and punctual, giving regular updates on the status of a project. They are organized and reliable, and will ask questions to best understand each task. They never delay projects, and manage their project queue quite well based on each project's priority.
Red Branch is such a terrific resource! They are responsive, creative, and results-oriented. They are a pleasure to work with and always make our brand look better!
Maren and her team at Red Branch Media have earned a reputation for doing great work in content, social media, SEO, and paid search - but what always impressed me was their brand work. I knew there was no one else that I could trust to breathe life into my vision…
Working with the brilliant Red Branch team is nothing short of amazing. Their ability to work on tight deadlines and come up with engaging unique content is unparalleled.
“Maren stands out as the rare strategic partner who is not only able to lend her considerable experience and expertise to high level strategy and market positioning, but also able to execute on those recommendations.
Red Branch is the best agency I've worked with, and I've collaborated with a lot of the big guys. Their brilliance, flexibility and ability to move at lightning speed is unparalleled.