Marketing Audit & Strategy
Proper marketing needs a map and a plan. We do that.
what we do
Audit & Strategy Process
Planning is HUGE, but so many companies are desperate for leads and sales, they wait until after the fact to slow down and plan. At Red Branch, we’ve created a step-by-step process that forces us all to slow down and discover just what needs to be done, and what doesn’t.
It starts with an in-depth audit. Each Subject Matter Expert (SME) at the Branch tackles your company’s… well, everything, and does a simple SWOT of your marketing as compared to your biggest competitors. We then offer “if you only do one thing after reading this” ideas and takeaways. Red Branch Media audits take about 4-6 weeks and are typically between 40-60 pages of intel.
Then comes the strategy. It offers a complete plan to turn your organization’s marketing plans around. We’ll use your input after an audit session with your stakeholders and our key takeaways to create a comprehensive document that touches on buyer personas, messaging framework, and every aspect of your marketing and online presence. Our strategy process takes about 4 weeks, and the deliverable is typically between 30-50 pages long.
Red Branch is our secret weapon. We have grown 100% year over year and couldn't have done it without you guys!
I trust Red Branch to produce content and write in my voice, so much so that I don’t even check anymore. We love working with your team.
Trust the Red Branch Team with your marketing. They deliver awesome content, expert advice and industry knowledge.
Maren and the Red Branch team made me feel very comfortable and went the extra mile to work with us on terms we could afford (both time and money) during a trying yet exciting time in our company.
Over the years we’ve had the opportunity to work with Red Branch on many projects, from content creation and social media through event planning, and their enthusiasm and creativity never disappointed.
They’ll push your story like no one else!
Maren and her team are the best. They understand the market, buyers, and everything it takes to be an HR tech marketer.
I’ve long counted on the Branchers for wit, wisdom and insight into the trends occurring at that super-special intersection of HR, Talent, Technology and the ‘world of work.
When you think of recruiting, marketing, and influencing, Maren Hogan and Red Branch Media are the first names that come up. They are passionate professionals who have it all covered.
They are truly committed to doing great work that will make you and your company better.
Maren, is a Rock Star in the HR Tech space. Her knowledge of marketing strategies and her instinctive creative instincts are only equaled by relentless pursuit to serve her clients. Her energy and enthusiasm are inspiring and contagious.
The site looks great, and we walked away feeling great about the work and the partnership. I’d work with them again without hesitation!
I highly recommend Red Branch Media to any business that wants to take marketing and branding to a whole new level – and to feel really good about every aspect of the process.
Thank you to Red Branch Media! Our site looks BEAUTIFUL and I have been receiving non-stop compliments from everyone... It has been a pleasure working with you and your team and we are truly blown away by the results.
Love this company. The people are fantastic and the office is awesome.
These guys are quite awesome if you are looking for some personality for your blog. Quite active and full of flair on social media!!
I handle the marketing efforts for my employer and Red Branch has been such a pleasure to work with. RB always has fresh marketing/branding ideas to bring to the table, but also respects the vision we have in mind.
Red Branch is a fantastic team to work with. They are creative, organized and their design is fantastic. Our team works with them on advertising, social media, blog email & marketing automation, SEO and more...all work is measurable and impactful. They are an excellent partner who knows their stuff in HR Tech!
We've been working with Red Branch Media for more than a year now. They are extremely responsive and punctual, giving regular updates on the status of a project. They are organized and reliable, and will ask questions to best understand each task.
Red Branch is such a terrific resource! They are responsive, creative, and results-oriented. They are a pleasure to work with and always make our brand look better!
Maren is one of the more generous, sincere, and knowledgeable HR consultants I’ve worked with over the last several years. She possesses a rare mix of marketing savvy, writing prowess, and HR knowledge you don’t often come across.
Maren is a passionate and naturally gifted marketing professional. She truly understands how businesses and individuals tick and leverages social media effortlessly, creating value, solutions, and relationships along the way.
Having worked closely with Maren on the project I could not recommend her highly enough; she is creative, diligent and most importantly a joy to work with. We have been very pleased with her output and look forward to working with her in the future.
We hired Maren to help with content and marketing message and she knows her stuff. We will continue to reach out and use Red Branch and Maren in the future.
When HR Tech execs ask me who knows marketing, Red Branch Media are the first words out of my mouth. Thanks for supporting collaboration in the industry!”
Maren understands the market very well which allows her to not just offer great analysis, but actually act on it in a way that makes a serious impact. She's been here, done that and isn't a flash in the pan marketer. She helps me sell better and reach more people. Best of all, she's easy to work with and has true integrity. Highly recommended!
Maren is a true strategic marketing expert in the Human Resource space. Maren has a comprehensive knowledge of what it takes to produce a Strategic business plan and or a marketing plan. More importantly, she has the skills and the ability to drive the execution of the plan.
There are very few people who are more well-connected in the HR and recruiting space and we benefited from Maren's deep network. She's also very creative and really gets the social side of marketing and distribution. If you're building a company in the HR space, I'd highly recommend working with Maren
Maren and the rest of her Red Branch Media team did an excellent job for my company in our re-brand. She and her team are great listeners, creators of content, and have great marketing vision.
Maren and her team at Red Branch Media have earned a reputation for doing great work in content, social media, SEO, and paid search - but what always impressed me was their brand work. I knew there was no one else that I could trust to breathe life into my vision…
Her outstanding strategy, next-generation marketing techniques and dedication of pushing the HR industry forward is greatly recognized and truly appreciated!
We’ve worked with Maren and her team for over two years, and they are nothing short of excellent. We are a small firm with a marketing department of one, so having access to graphic design, SEO experts, social media managers, along with content and email strategists in one place is invaluable.
There is at least one advantage to being in the recruiting space for decades. That advantage is being able to see, over time, people who don't just come and go but instead come and grow... and, who make a meaningful contribution to our profession.
Working with the brilliant Red Branch team is nothing short of amazing. Their ability to work on tight deadlines and come up with engaging unique content is unparalleled.
“Maren stands out as the rare strategic partner who is not only able to lend her considerable experience and expertise to high level strategy and market positioning, but also able to execute on those recommendations.
Red Branch is the best agency I've worked with, and I've collaborated with a lot of the big guys. Their brilliance, flexibility and ability to move at lightning speed is unparalleled.