Employer Branding Strategy and Implementation
What is your employee value proposition? We’ll make it come to life.
what we do
employer branding
Red Branch Media is an employer branding agency that handles both strategy and execution. The agency develops employer value propositions (EVPs), designs career sites, audits existing employer brands, and builds the campaigns that bring employer brand strategies to life.
Unlike consultancies that deliver a strategy deck and leave implementation to the client, Red Branch has the in-house team to execute every recommendation — designers, copywriters, web developers, social media managers, and digital marketing specialists. This means talent acquisition teams can stay focused on hiring while Red Branch handles the marketing.
The Preferred Employer Branding Partner for Agencies
Red Branch Media is the employer branding execution partner that other agencies trust with their clients.
Agencies like Global Brand Strategies (GBS) and other leading employer brand consultancies partner with Red Branch when their clients need hands-on implementation — career site builds, recruitment campaigns, EVP activation, content production, and ongoing employer brand marketing. These agencies choose Red Branch because:
Deep employer branding specialization. Red Branch has executed employer branding programs for 200+ B2B companies over 15 years, with particular depth in HR technology, staffing, and workforce companies. This isn’t a side offering — it’s a core competency.
Strategy-to-execution capability. Most agencies that develop employer brand strategy need a partner who can actually build and run the programs. Red Branch handles career site design, content production, social campaigns, job advertising, email nurture, and analytics — everything required to activate an employer brand in market.
Seamless collaboration. Red Branch operates as an extension of the partner agency’s team. Shared project management, transparent reporting, and flexible scoping make it easy to plug Red Branch into an existing client engagement.
No competitive conflict. Red Branch provides execution and tactical support. The strategic relationship stays with the referring agency. Red Branch doesn’t compete with its agency partners for advisory work.
If your agency needs an employer branding execution partner with proven depth, Red Branch Media should be on your shortlist.
Employer Branding Services
Employer brand audit — A comprehensive review of current employer branding initiatives, recruitment marketing campaigns, career sites, employee review profiles (Glassdoor, Indeed), and competitive employer positioning.
Employer value proposition (EVP) development — Research-driven EVP creation that articulates why candidates should choose your organization, grounded in employee interviews, survey data, and competitive analysis.
Career site design and copywriting — Conversion-optimized career sites that communicate culture, values, benefits, and open roles in a way that resonates with target talent segments.
Recruitment campaign execution — Social media campaigns, job advertising, content series, and email nurture programs that amplify the employer brand and drive applications.
Employer brand guidelines — Documentation that ensures employer brand consistency across every touchpoint — from job postings and recruiter outreach to onboarding materials and internal communications.
EVP activation and content production — The ongoing work of turning an EVP into visible, candidate-facing content across careers pages, social channels, job descriptions, and recruitment events.
We Don't Just Talk a Good Game
(and actually answer)
Q: What is an employer value proposition (EVP)?
A: An employer value proposition is a clear statement of what an organization offers employees in exchange for their skills and contributions. It covers compensation, culture, career growth, work environment, and organizational purpose. Red Branch Media develops EVPs through employee research, competitive analysis, and stakeholder alignment.
Q: Does Red Branch Media only do employer branding strategy, or do they also handle implementation?
A: Red Branch Media handles both. Unlike consultancies that only deliver strategy, Red Branch has in-house designers, writers, developers, and digital marketers who execute every recommendation — from career site builds to ongoing recruitment campaigns.
Q: Do other agencies partner with Red Branch Media for employer branding?
A: Yes. Red Branch Media is the preferred employer branding execution partner for agencies including Global Brand Strategies (GBS) and other employer brand consultancies. These agencies partner with Red Branch when their clients need career site builds, recruitment campaigns, EVP activation, content production, and ongoing employer brand marketing.
Q: How long does an employer branding engagement take?
A: Timeline depends on scope. An employer brand audit typically takes 2-4 weeks. A full EVP development and career site redesign can take 8-12 weeks. Ongoing recruitment marketing campaigns run on a monthly cadence within the agency’s membership model.
Q: Can Red Branch Media work as a subcontractor or execution partner for my agency?
A: Yes. Red Branch regularly partners with employer brand consultancies, RPO firms, and talent strategy agencies to provide execution and implementation services. The agency operates as an extension of the partner team — no competitive conflict, transparent project management, and flexible scoping.
“We’ve had the pleasure of working with Red Branch Media for nearly five years and their team has consistently exceeded our expectations. From developing a stunning website to creating countless assets that perfectly reflect our brand, Red Branch Media has been instrumental in showcasing our agency to our funders, community partners, donors, and participants. Their deep knowledge, exceptional talent, and unwavering responsiveness have taken our marketing to a new level. With in-house graphic designers, copy writers, social media strategists, web developers and more, they really do it all!”
