Marketing for Staffing Firms
Because You're Selling to Two Audiences at Once
15+ years embedded in the workforce ecosystem. We understand both sides of your business — the companies that hire your talent, and the talent you place.
are you stuck
Running Two Marketing Engines With One Tank of Gas?
You need to win new client accounts AND fill your talent pipeline — simultaneously. Most agencies understand one side or the other. They know B2B lead gen, or they know recruitment marketing. Red Branch understands both, because we've spent 15+ years marketing to HR leaders, talent acquisition teams, and candidates across the workforce technology landscape.
who we are
Your Staffing Industry Marketing Experts
Red Branch Media has been embedded in the HR tech and workforce ecosystem since 2010. We’ve worked with staffing firms ranging from regional specialists to national platforms — and we understand the one thing that makes staffing marketing fundamentally different from every other B2B vertical: you’re running two marketing engines simultaneously, and most agencies can only handle one.
Deep workforce ecosystem expertise
(15+ years marketing to HR leaders, TA teams, and candidates)
Win clients AND attract candidates
with integrated dual-audience campaigns
Stand out in a commoditized market
when 25,000 competitors all say the same thing
your path
to Staffing Marketing That Actually Works
Discovery & Dual-Audience Strategy
We map your client-side and candidate-side audiences separately, identify your true competitive differentiation, and build a strategy that serves both without diluting either.
Campaign Creation
Thought leadership for HR and procurement buyers. Employer brand content and job advertising for candidates. Two programs, one agency, zero message confusion.
Measure & Optimize
We track client-side and candidate-side performance separately, optimize based on real data, and make sure both engines are actually running — not just idling.
We Know a Thing or Two About the Workforce Ecosystem
“We’ve had the pleasure of working with Red Branch Media for nearly five years and their team has consistently exceeded our expectations. From developing a stunning website to creating countless assets that perfectly reflect our brand, Red Branch Media has been instrumental in showcasing our agency to our funders, community partners, donors, and participants. Their deep knowledge, exceptional talent, and unwavering responsiveness have taken our marketing to a new level. With in-house graphic designers, copy writers, social media strategists, web developers and more, they really do it all!”
Your Complete Staffing Marketing Toolkit
both sides. one agency.
Client Acquisition Marketing
Thought leadership, ABM campaigns, and sales enablement content targeting HR leaders, procurement teams, and hiring managers at the accounts you want to win.
Candidate Attraction & Recruitment Marketing
Job advertising, employer brand content, social recruitment campaigns, and career site optimization that builds your talent pipeline.
Brand Positioning & Differentiation
Messaging strategy that answers the question every staffing firm wrestles with: “How do we stand out when everyone says the exact same thing?”
The Questions We Actually Get Asked
Q: Does Red Branch Media work with staffing agencies?
A: Yes. Red Branch provides full-service marketing for staffing firms — client acquisition campaigns, candidate attraction programs, employer branding, website development, digital marketing, and brand positioning. We’ve worked with regional staffing specialists, national staffing platforms, and PE-backed rollups across light industrial, professional, healthcare, and technology staffing verticals.
Q: What makes staffing firm marketing different from regular B2B marketing?
A: Staffing firms market to two audiences simultaneously — the companies that hire your talent (client-side) and the candidates you recruit and place (candidate-side). These require different messaging, different channels, and different success metrics. Red Branch understands both sides from 15+ years of working within the workforce and HR technology ecosystem.
Q: How does Red Branch help staffing firms differentiate?
A: We develop messaging and positioning strategies that articulate your specific specialization, placement methodology, and client outcomes. In a market with 25,000+ competitors who describe themselves the same way, we help staffing firms move beyond generic language to a brand position that prospects can actually distinguish from the alternatives.
Q: What membership tier do staffing firms typically choose?
A: Most staffing firm clients operate at the Silver ($13,500/mo) or Gold ($20,000/mo) level. Firms running multi-location or multi-brand marketing programs typically choose Gold+ ($25,000/mo). The Quick & Dirty Audit is a common entry point before committing to a membership — most firms convert within 90 days.
Q: Does Maren Hogan work directly with staffing firm clients?
A: At Silver and above, staffing firm clients receive quarterly strategic advisory sessions with Maren, Red Branch’s CEO. She has 15+ years in the workforce and HR tech space and understands the competitive dynamics, procurement processes, and talent pipeline challenges that staffing firms face.
Q: Can Red Branch handle both client-side and candidate-side marketing?
A: Yes — and that’s genuinely rare. We build integrated programs covering both audiences under a unified brand strategy. Client-side includes thought leadership, ABM, and sales enablement. Candidate-side includes recruitment marketing, employer branding, job advertising, and career site optimization. One agency. Both engines.
but wait, that's not all
CHECK OUT OUR Marketing RESOURCES
Ready to Win Clients AND Fill Your Talent Pipeline?
Let's build marketing that works on both sides of your business.
