Marketing for Consulting Firms

Because Your Expertise Deserves Better Than a Brochure Website

15+ years helping B2B consultancies stand out in crowded markets. We turn your expertise into marketing that actually generates leads.

are you stuck

Being Excellent at What You Do — While Nobody Knows It?

Consulting is a brutal market for differentiation. Most firms offer similar services to similar audiences with similar language. The websites look the same. The thought leadership reads the same. The sales process is the same: relationships, referrals, and hoping the phone rings. Red Branch breaks that pattern.

who we are

Your B2B Consulting Marketing Experts

Red Branch Media has spent 15 years helping B2B companies solve the one problem most consultancies share: you’re excellent at what you do, and nobody knows it. We’ve marketed 200+ B2B companies — many of them selling expertise-based services — and we understand how to translate what a consultancy knows into content that converts.

Turn your expertise into marketing that converts

(thought leadership, positioning, and campaigns that reflect your actual methodology)

Build a repeatable lead engine

so you’re not 100% dependent on referrals

Stand out in a look-alike market

with messaging clear enough for a prospect to repeat to their CFO

your path

From Referral-Dependent to Marketing-Driven Growth

Discovery & Positioning

We dig into your methodology, competitive landscape, and market position to develop messaging that articulates what actually makes your firm different — not just what sounds good.

Content & Campaign Creation

Thought leadership, lead gen campaigns, sales enablement, and web presence — all built around your real IP and client outcomes, not generic consulting-speak.

Measure & Optimize

We track what's generating pipeline, optimize based on real data, and evolve the program as your firm grows — no shelf-sitting deliverables here.

We Know a Thing or Two About Making Expertise Visible

“I worked with Red Branch at my previous company and they were absolutely AMAZING! We had a very small team, and having Red Branch really felt like we had a full team. The wide range of content they created for us was absolutely amazing, which is no easy feat considering we were in a highly technical industry (cloud). In the past, I've never had much success working with agencies, but I can honestly say that Red Branch changed my mind about working with an agency partner! They're also super responsive and organized! Highly recommend!”
Danielle H
Opti9
“Red Branch Media has been Talent Tech Labs' marketing agency for several years and they have been amazing to work with! Full service -- brand, design, SEO, social, web dev, email marketing -- you name it, they have done an incredible job for us! They work in pods/groups to make sure there is always coverage and their response times are unbeatable. They did an incredible job of modernizing our brand recently and they never have a shortage of ideas to elevate our brand, grow our community and move our company forward toward our goals. They truly care about the organization's vision and have been exceptional partners to us. The communication with my account manager, who is fantastic, has always been clear with copious notes and excellent attention to detail. It is a pleasure to work with RBM and their team of "branchers!"”
Laura C
TalentTechLabs
“We’ve had the pleasure of working with Red Branch Media for nearly five years and their team has consistently exceeded our expectations. From developing a stunning website to creating countless assets that perfectly reflect our brand, Red Branch Media has been instrumental in showcasing our agency to our funders, community partners, donors, and participants. Their deep knowledge, exceptional talent, and unwavering responsiveness have taken our marketing to a new level. With in-house graphic designers, copy writers, social media strategists, web developers and more, they really do it all!”
Katie Konold – NCHS
NCHS
“Red Branch is our secret weapon. We have grown 100% year over year and couldn't have done it without you guys!”
John Kestenbaum
Talent Tech Labs
“I trust Red Branch to produce content and write in my voice, so much so that I don’t even check anymore. We love working with your team.”
Kelly Robinson
Broadbean Technology
“Trust the Red Branch Team with your marketing. They deliver awesome content, expert advice and industry knowledge.”
Miles Jennings
Recruiter.com
“Maren and the Red Branch team made me feel very comfortable and went the extra mile to work with us on terms we could afford (both time and money) during a trying yet exciting time in our company. ”
Matt Ekstrom
Convrrt
“Over the years we’ve had the opportunity to work with Red Branch on many projects, from content creation and social media through event planning, and their enthusiasm and creativity never disappointed.”
Julie Shenkman
Nexxt
“They’ll push your story like no one else!”
John Sumser
Key Interval
“Maren and her team are the best. They understand the market, buyers, and everything it takes to be an HR tech marketer.”
Micole Garatti
SocialMicole
“I’ve long counted on the Branchers for wit, wisdom and insight into the trends occurring at that super-special intersection of HR, Talent, Technology and the ‘world of work.”
Robin Schooling
Peridus Group
“When you think of recruiting, marketing, and influencing, Maren Hogan and Red Branch Media are the first names that come up. They are passionate professionals who have it all covered.”
Roy Baladi
SmartRecruiters
“They are truly committed to doing great work that will make you and your company better.”
Jason Lauritsen
Quantum Workplace
“Maren, is a Rock Star in the HR Tech space. Her knowledge of marketing strategies and her instinctive creative instincts are only equaled by relentless pursuit to serve her clients. Her energy and enthusiasm are inspiring and contagious.”
Jason Arnold
Inspire Software
“The site looks great, and we walked away feeling great about the work and the partnership. I’d work with them again without hesitation!”
Dwane Lay
Dovetail Software
“I highly recommend Red Branch Media to any business that wants to take marketing and branding to a whole new level – and to feel really good about every aspect of the process.”
Donna White
August Venture Talent
“Thank you to Red Branch Media! Our site looks BEAUTIFUL and I have been receiving non-stop compliments from everyone... It has been a pleasure working with you and your team and we are truly blown away by the results.”
Crysta Price
HTI Labs
“Love this company. The people are fantastic and the office is awesome.”
Jeff Waldman
SocialHRCamp
“These guys are quite awesome if you are looking for some personality for your blog. Quite active and full of flair on social media!!”
Raj Sheth
RecruiterBox
“I handle the marketing efforts for my employer and Red Branch has been such a pleasure to work with. RB always has fresh marketing/branding ideas to bring to the table, but also respects the vision we have in mind.”
McKenna Slack
Triage Staffing
“Red Branch is a fantastic team to work with. They are creative, organized and their design is fantastic. Our team works with them on advertising, social media, blog email & marketing automation, SEO and more...all work is measurable and impactful. They are an excellent partner who knows their stuff in HR Tech!”
Melissa Krochek
Oleeo
“We've been working with Red Branch Media for more than a year now. They are extremely responsive and punctual, giving regular updates on the status of a project. They are organized and reliable, and will ask questions to best understand each task.”
William Callahan
Callahan Financial Planning
“Red Branch is such a terrific resource! They are responsive, creative, and results-oriented. They are a pleasure to work with and always make our brand look better!”
Liz Bardetti
CyberGrants
“Maren is one of the more generous, sincere, and knowledgeable HR consultants I’ve worked with over the last several years. She possesses a rare mix of marketing savvy, writing prowess, and HR knowledge you don’t often come across.”
Lars Schmidt
Amplify
“Maren is a passionate and naturally gifted marketing professional. She truly understands how businesses and individuals tick and leverages social media effortlessly, creating value, solutions, and relationships along the way.”
Jimmy Kyriacou
Unbox London
“Having worked closely with Maren on the project I could not recommend her highly enough; she is creative, diligent and most importantly a joy to work with. We have been very pleased with her output and look forward to working with her in the future.”
George Lewis
Skillstream
“We hired Maren to help with content and marketing message and she knows her stuff. We will continue to reach out and use Red Branch and Maren in the future.”
Michael Brandt
Infor
“When HR Tech execs ask me who knows marketing, Red Branch Media are the first words out of my mouth. Thanks for supporting collaboration in the industry!””
Ward Christman
HRTech Alliances
“Maren understands the market very well which allows her to not just offer great analysis, but actually act on it in a way that makes a serious impact. She's been here, done that and isn't a flash in the pan marketer. She helps me sell better and reach more people. Best of all, she's easy to work with and has true integrity. Highly recommended!”
Craig Fisher
Allegis Global
“Maren is a true strategic marketing expert in the Human Resource space. Maren has a comprehensive knowledge of what it takes to produce a Strategic business plan and or a marketing plan. More importantly, she has the skills and the ability to drive the execution of the plan.”
Michael Kern
TV Armor
“There are very few people who are more well-connected in the HR and recruiting space and we benefited from Maren's deep network. She's also very creative and really gets the social side of marketing and distribution. If you're building a company in the HR space, I'd highly recommend working with Maren”
Jon Bishke
Entelo
“Maren and the rest of her Red Branch Media team did an excellent job for my company in our re-brand. She and her team are great listeners, creators of content, and have great marketing vision.”
Jeremy Ames
HiveTechHR
“Maren and her team at Red Branch Media have earned a reputation for doing great work in content, social media, SEO, and paid search - but what always impressed me was their brand work. I knew there was no one else that I could trust to breathe life into my vision…”
Kyle Lagunas
Beamery
“Her outstanding strategy, next-generation marketing techniques and dedication of pushing the HR industry forward is greatly recognized and truly appreciated!”
Tim Hepner
Appreciation Partners
“We’ve worked with Maren and her team for over two years, and they are nothing short of excellent. We are a small firm with a marketing department of one, so having access to graphic design, SEO experts, social media managers, along with content and email strategists in one place is invaluable.”
Stacie Kinder
IQTalent Partners
“There is at least one advantage to being in the recruiting space for decades. That advantage is being able to see, over time, people who don't just come and go but instead come and grow... and, who make a meaningful contribution to our profession.”
Gerry Crispin
CareerXRoads
“Working with the brilliant Red Branch team is nothing short of amazing. Their ability to work on tight deadlines and come up with engaging unique content is unparalleled.”
Noel Webb
Karen.ai
““Maren stands out as the rare strategic partner who is not only able to lend her considerable experience and expertise to high level strategy and market positioning, but also able to execute on those recommendations.”
Matt Charney
RecruitingBlogs.com
“Red Branch is the best agency I've worked with, and I've collaborated with a lot of the big guys. Their brilliance, flexibility and ability to move at lightning speed is unparalleled.”
Sara Pollock
ClearCompany

Your Complete Consulting Marketing Toolkit

strategy. content. leads.

Thought Leadership Content

Bylined articles, whitepapers, research reports, and LinkedIn programs that position your consultants as the experts buyers seek out — not generic content that could have come from anyone.

Lead Generation & ABM Campaigns

SEO, paid media, email nurture, and account-based marketing programs that generate inbound inquiries from qualified prospects — not just more website traffic.

Brand Positioning & Sales Enablement

Messaging strategy, capability decks, case studies, and proposal templates that make your firm’s differentiation visible at every stage of the sales process.

The Questions We Actually Get Asked

Q: Does Red Branch Media work with consulting firms?

A: Yes. Red Branch provides full-service marketing for consulting firms including thought leadership content, brand positioning, lead generation, web development, sales enablement, and account-based marketing. We’ve worked with management consultancies, HR consultancies, technology consultancies, and independent advisory firms.

Q: What's the biggest marketing challenge for consulting firms?

A: Differentiation. Most consulting firms offer similar services with similar language to similar audiences. Red Branch helps consultancies develop messaging that articulates their unique methodology, client outcomes, and market positioning in a way that buyers can clearly distinguish from competitors.

Q: How does Red Branch Media help consulting firms generate leads?

A: Red Branch builds inbound lead generation programs using SEO, paid media, thought leadership content, email nurture, and targeted outreach. For firms pursuing specific accounts, we also develop account-based marketing (ABM) programs. The goal is to move consulting firms from referral-dependent growth to a repeatable, measurable marketing engine.

Q: What membership tier do consulting firms typically choose?

A: Most consulting firm clients operate at the Silver ($13,500/mo) or Gold ($20,000/mo) level. Firms that need ABM or multi-practice-area marketing support typically choose Gold+ ($25,000/mo). The Quick & Dirty Audit is a common entry point before committing to a membership — most firms convert within 90 days.

Q: Does Maren Hogan work directly with consulting firm clients?

A: At Silver and above, consulting firm clients receive quarterly strategic advisory sessions with Maren, Red Branch’s CEO. Maren has 15+ years of experience advising B2B companies on positioning, go-to-market strategy, and growth marketing.

but wait, that’s not all

CHECK OUT OUR Marketing RESOURCES

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Effective Marketing

Ready to Stop Waiting for the Phone to Ring?

Let's build marketing as sharp as your expertise.

Schedule a Strategy Call with Maren