#Podcast: Breaking Into B2B

Business to Business Marketing isn’t easy, but it’s rewarding and fun. In this podcast, I discuss the ins and outs of breaking into B2B marketing and why it’s so different than consumer marketing. From the different kinds of business buyers to how to really establish expertise with sophisticated buyer funnels, we tackle Breaking into B2B Marketing. Tune in for a few minutes to learn how you can build expertise (and make friends) in a brand new industry!
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Maren Hogan

Maren Hogan is CEO of Red Branch and general Bad@$$

Maren Hogan is a seasoned marketer and community builder in the HR and Recruiting industry. Maren started Red Branch Media and, before she hired all the smiling faces you see below, she ran it on her own. In marketing for over 15 years, she has deep experience in strategic campaigns and a long-term, results-based operational approach.