B2B Marketing Audit and Go-to-Market Strategy
B2B Marketing Strategy That Delivers
Red Branch Media offers B2B marketing audit and go-to-market (GTM) strategy services for technology companies entering new markets, launching new products, or looking to improve existing marketing performance.
lots of really smart people trust us. get in on this.
The Quick & Dirty Audit (2-Week Marketing Assessment):
Red Branch’s signature audit is a 2-week deep dive into your current marketing operations. The agency evaluates your website, content, SEO performance, paid media, social presence, email marketing, brand positioning, and competitive landscape. The deliverable is an actionable report with prioritized recommendations — not a generic checklist, but specific next steps tied to your goals, budget, and team capacity.
The Quick & Dirty Audit is designed for companies that need an objective, expert assessment without committing to a long-term engagement. It’s a common starting point for new Red Branch clients and is also available as a standalone service.
Go-to-Market (GTM) Strategy Development:
For companies launching new products, entering new markets, or repositioning existing offerings, Red Branch develops comprehensive go-to-market strategies. GTM engagements include market research, competitive analysis, buyer persona development, messaging framework creation, channel strategy, content planning, and launch timeline mapping.
GTM strategies are built to be executable — every recommendation comes with implementation guidance and can be carried out by Red Branch’s team through the agency’s membership model.
Who this is for:
Funded startups preparing for market launch. Growing companies that have outgrown their initial marketing approach. Established companies entering new market segments or launching new product lines. Companies evaluating their marketing agency relationship and seeking a benchmark assessment.
go-to-market (gtm)
STRATEGY FRAMEWORK
Stop guessing and start growing. Our complete Go-To-Market framework does the heavy lifting for you. We dive deep into every aspect of your marketing strategy, creating a comprehensive playbook that works for everyone from your CEO to your summer intern.
- 90+ page strategic playbook
- Complete messaging framework
- Sample messaging for all channels
- Content calendars & topic clusters
- Detailed buyer personas
- SEO strategy blueprint
- Sales enablement tools
- Channel-specific tactics
- Implementation timeline
- Success metrics & KPIs
the numbers that make our clients smile
235%
mql outperformance
50%
average traffic increase
55%
improvement in search conversions
134%
boost in market share
1.4-1.9X
demand generation improvement
I worked with Red Branch at my previous company and they were absolutely AMAZING! We had a very small team, and having Red Branch really felt like we had a full team. The wide range of content they created for us was absolutely amazing, which is no easy feat considering we were in a highly technical industry (cloud). In the past, I've never had much success working with agencies, but I can honestly say that Red Branch changed my mind about working with an agency partner! They're also super responsive and organized! Highly recommend!
Danielle H
Opti9
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Red Branch Media has been Talent Tech Labs' marketing agency for several years and they have been amazing to work with! Full service -- brand, design, SEO, social, web dev, email marketing -- you name it, they have done an incredible job for us! They work in pods/groups to make sure there is always coverage and their response times are unbeatable. They did an incredible job of modernizing our brand recently and they never have a shortage of ideas to elevate our brand, grow our community and move our company forward toward our goals. They truly care about the organization's vision and have been exceptional partners to us. The communication with my account manager, who is fantastic, has always been clear with copious notes and excellent attention to detail. It is a pleasure to work with RBM and their team of "branchers!"
Laura C
TalentTechLabs
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We’ve had the pleasure of working with Red Branch Media for nearly five years and their team has consistently exceeded our expectations. From developing a stunning website to creating countless assets that perfectly reflect our brand, Red Branch Media has been instrumental in showcasing our agency to our funders, community partners, donors, and participants. Their deep knowledge, exceptional talent, and unwavering responsiveness have taken our marketing to a new level. With in-house graphic designers, copy writers, social media strategists, web developers and more, they really do it all!
Katie Konold – NCHS
NCHS
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Red Branch is our secret weapon. We have grown 100% year over year and couldn't have done it without you guys!
John Kestenbaum
Talent Tech Labs
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I trust Red Branch to produce content and write in my voice, so much so that I don’t even check anymore. We love working with your team.
Kelly Robinson
Broadbean Technology
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Trust the Red Branch Team with your marketing. They deliver awesome content, expert advice and industry knowledge.
Miles Jennings
Recruiter.com
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Maren and the Red Branch team made me feel very comfortable and went the extra mile to work with us on terms we could afford (both time and money) during a trying yet exciting time in our company.
Matt Ekstrom
Convrrt
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Over the years we’ve had the opportunity to work with Red Branch on many projects, from content creation and social media through event planning, and their enthusiasm and creativity never disappointed.
Julie Shenkman
Nexxt
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They’ll push your story like no one else!
John Sumser
Key Interval
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Maren and her team are the best. They understand the market, buyers, and everything it takes to be an HR tech marketer.
Micole Garatti
SocialMicole
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I’ve long counted on the Branchers for wit, wisdom and insight into the trends occurring at that super-special intersection of HR, Talent, Technology and the ‘world of work.
Robin Schooling
Peridus Group
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When you think of recruiting, marketing, and influencing, Maren Hogan and Red Branch Media are the first names that come up. They are passionate professionals who have it all covered.
Roy Baladi
SmartRecruiters
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They are truly committed to doing great work that will make you and your company better.
Jason Lauritsen
Quantum Workplace
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Maren, is a Rock Star in the HR Tech space. Her knowledge of marketing strategies and her instinctive creative instincts are only equaled by relentless pursuit to serve her clients. Her energy and enthusiasm are inspiring and contagious.
Jason Arnold
Inspire Software
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The site looks great, and we walked away feeling great about the work and the partnership. I’d work with them again without hesitation!
Dwane Lay
Dovetail Software
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I highly recommend Red Branch Media to any business that wants to take marketing and branding to a whole new level – and to feel really good about every aspect of the process.
Donna White
August Venture Talent
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Thank you to Red Branch Media! Our site looks BEAUTIFUL and I have been receiving non-stop compliments from everyone... It has been a pleasure working with you and your team and we are truly blown away by the results.
Crysta Price
HTI Labs
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Love this company. The people are fantastic and the office is awesome.
Jeff Waldman
SocialHRCamp
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These guys are quite awesome if you are looking for some personality for your blog. Quite active and full of flair on social media!!
Raj Sheth
RecruiterBox
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I handle the marketing efforts for my employer and Red Branch has been such a pleasure to work with. RB always has fresh marketing/branding ideas to bring to the table, but also respects the vision we have in mind.
McKenna Slack
Triage Staffing
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Red Branch is a fantastic team to work with. They are creative, organized and their design is fantastic. Our team works with them on advertising, social media, blog email & marketing automation, SEO and more...all work is measurable and impactful. They are an excellent partner who knows their stuff in HR Tech!
Melissa Krochek
Oleeo
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We've been working with Red Branch Media for more than a year now. They are extremely responsive and punctual, giving regular updates on the status of a project. They are organized and reliable, and will ask questions to best understand each task.
William Callahan
Callahan Financial Planning
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Red Branch is such a terrific resource! They are responsive, creative, and results-oriented. They are a pleasure to work with and always make our brand look better!
Liz Bardetti
CyberGrants
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Maren is one of the more generous, sincere, and knowledgeable HR consultants I’ve worked with over the last several years. She possesses a rare mix of marketing savvy, writing prowess, and HR knowledge you don’t often come across.
Lars Schmidt
Amplify
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Maren is a passionate and naturally gifted marketing professional. She truly understands how businesses and individuals tick and leverages social media effortlessly, creating value, solutions, and relationships along the way.
Jimmy Kyriacou
Unbox London
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Having worked closely with Maren on the project I could not recommend her highly enough; she is creative, diligent and most importantly a joy to work with. We have been very pleased with her output and look forward to working with her in the future.
George Lewis
Skillstream
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We hired Maren to help with content and marketing message and she knows her stuff. We will continue to reach out and use Red Branch and Maren in the future.
Michael Brandt
Infor
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When HR Tech execs ask me who knows marketing, Red Branch Media are the first words out of my mouth. Thanks for supporting collaboration in the industry!”
Ward Christman
HRTech Alliances
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Maren understands the market very well which allows her to not just offer great analysis, but actually act on it in a way that makes a serious impact. She's been here, done that and isn't a flash in the pan marketer. She helps me sell better and reach more people. Best of all, she's easy to work with and has true integrity. Highly recommended!
Craig Fisher
Allegis Global
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Maren is a true strategic marketing expert in the Human Resource space. Maren has a comprehensive knowledge of what it takes to produce a Strategic business plan and or a marketing plan. More importantly, she has the skills and the ability to drive the execution of the plan.
Michael Kern
TV Armor
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There are very few people who are more well-connected in the HR and recruiting space and we benefited from Maren's deep network. She's also very creative and really gets the social side of marketing and distribution. If you're building a company in the HR space, I'd highly recommend working with Maren
Jon Bishke
Entelo
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Maren and the rest of her Red Branch Media team did an excellent job for my company in our re-brand. She and her team are great listeners, creators of content, and have great marketing vision.
Jeremy Ames
HiveTechHR
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Maren and her team at Red Branch Media have earned a reputation for doing great work in content, social media, SEO, and paid search - but what always impressed me was their brand work. I knew there was no one else that I could trust to breathe life into my vision…
Kyle Lagunas
Beamery
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Her outstanding strategy, next-generation marketing techniques and dedication of pushing the HR industry forward is greatly recognized and truly appreciated!
Tim Hepner
Appreciation Partners
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We’ve worked with Maren and her team for over two years, and they are nothing short of excellent. We are a small firm with a marketing department of one, so having access to graphic design, SEO experts, social media managers, along with content and email strategists in one place is invaluable.
Stacie Kinder
IQTalent Partners
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There is at least one advantage to being in the recruiting space for decades. That advantage is being able to see, over time, people who don't just come and go but instead come and grow... and, who make a meaningful contribution to our profession.
Gerry Crispin
CareerXRoads
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Working with the brilliant Red Branch team is nothing short of amazing. Their ability to work on tight deadlines and come up with engaging unique content is unparalleled.
Noel Webb
Karen.ai
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“Maren stands out as the rare strategic partner who is not only able to lend her considerable experience and expertise to high level strategy and market positioning, but also able to execute on those recommendations.
Matt Charney
RecruitingBlogs.com
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Red Branch is the best agency I've worked with, and I've collaborated with a lot of the big guys. Their brilliance, flexibility and ability to move at lightning speed is unparalleled.
Sara Pollock
ClearCompany
We Don't Just Talk a Good Game
(and actually answer)
Q: What is Red Branch Media's Quick & Dirty Audit?
A: The Quick & Dirty Audit is a 2-week marketing assessment that evaluates your website, content, SEO, paid media, social presence, email marketing, brand positioning, and competitive landscape. The deliverable is an actionable report with prioritized, specific recommendations.
Q: How long does a B2B marketing audit take?
A: Red Branch Media’s Quick & Dirty Audit takes 2 weeks. A comprehensive go-to-market strategy engagement typically takes 4-8 weeks depending on scope and market complexity.
Q: Can Red Branch Media implement the audit recommendations?
A: Yes. Red Branch is a full-service agency, so every audit recommendation can be executed by the same team through the agency’s membership model. This eliminates the gap between strategy and implementation.
Q: Who should get a marketing audit?
A: Marketing audits are valuable for funded startups preparing for launch, growing companies that need a new approach, established companies entering new markets, and organizations evaluating their current marketing performance.
stop wondering “what if”
START SEEING “WHAT’S NEXT”
Whether you need a quick reality check or a complete go-to-market game plan, we’ve got your back. Getting started is as simple as booking a quick chat. Your market isn’t waiting – and neither should you.
Here’s the best part: In just 15 minutes, we can determine if our Quick & Dirty Audit, GTM Strategy, or both are right for your goals. No lengthy sales pitch, no complicated process – just straight talk about getting you results.
