SEO Quick Tips Tuesday

Choo-chooo! The SEO train is looping everyone’s area of business and if you miss it, Google won’t love you #sorryboutit. While the realm of SEO is ever-changing with so many pockets, you can’t keep up. But you’re in luck, because I’m here. Why is this lucky for you? I’m serving as the Red Branch Media SEO strategist, so I’ll be here on the blog every Tuesday to deliver the latest and greatest on SEO, and also, I’m awesome. So instead of overloading your brain with endless sketchball sites, just listen to my tips and indulge your business in the most reliable advice and resources.

Here we goooo:

Placement is sexier than frequency.

Instead of stuffing articles with “high ranked” keywords, we need to place them in spots where Google is analyzing- like, descriptions, titles and headlines/subheads.

Keep it fresh.

Instead of using the same top-ranked words over and over, keep it fresh and play with variety. Sites using the same keywords time and time again rank low.  

Google is now looking for meaning…

 on sites rather than simply pulling the ranked keywords. For example, in the past you might have searched “where can I find inexpensive kimonos?” Google would search for any site with copy including “inexpensive” and “kimonos,” but the content it found for you probably didn’t lead you to a seller of inexpensive kimonos.. Google now searches your site to see if you in fact sell inexpensive kimonos so it can provide the consumer with an exact response.

Interlink for convenience.

Pages that are easy to navigate and interlink rank higher. I believe we do this quite a bit on the Triage website. The links in the copy link to our own resources so the consumer doesn’t have to dig around themselves. Less frustration. More happy faces.

Site speed ranks higher on Google.

Google favors user experience just as much as it used to favor keyword rank. Clear your cache and vet plugins.

Be accurate. Be relevant. Be timely.

Google wants to deliver the best and most useful content to its users. Quality is making its place in SEO. If we can’t deliver useful answers to questions consumers are asking through our content, Google won’t love us. This practice is referred to as semantic searching.

If you’d like to review the original site, read Are Keywords Relevant to SEO in 2015?

This was fun. I hope you think so, too.

The Branchers

We build the best damn marketing campaigns on the planet. And we do it for industries and companies you might not identify as easy to market (right away). Working here takes a very special kind of person.