Like a good show at the theater, there’s the fancy work behind the curtain that makes all the magic happen and then there’s the product up front. Same goes for SEO. You have all the fancy work you can manually manipulate with your keyword lists, images and all the other fancy tricks we’ve talked about in past SEO tips articles. This week we’ll be chatting about on-page SEO and off-page SEO. Let’s get to educatin’!
First, what the canoodleboodle is on-page SEO?
To simplify, your on-page SEO is all the content you write and publish, fancy keyword titles, industry-specific tags, edited URLs, internal linking and site mapping etcetera you put your blood, sweat and tears into (the behind the curtain magic). This is the ‘stuff’’ you manage in your backend in WordPress or Hubspot when you “optimize” posts you make for those pretty green lights us SEOers love so much! I’m not going to say this is necessarily the easy part, but compared to off-page SEO, this should come easy to you after building your keyword lists and implementing those special words and phrases into everything I mentioned above. Before tinkering with all the off-page we’re about to dive into, really get into the backstage magic, otherwise, you won’t have a show to perform for the off-page work.
Soooo, what’s this off-page magic you’re talking about?
Your off-page SEO is the most important and nerve-inducing SEO responsibility. This isn’t content you can manipulate with your beloved keyword lists. No, ma’am. This is the kind of stuff you have to earn, lassy! I’m talking press release mentions, directory submissions, blog commenting, forum posting, social networking, local business listing.
While this off-page SEO is very exciting to perform, you can’t have one without the other. On-page and off-page SEO work together like salt ‘n’ pepper. Once you nail your on-page SEO, your brand will be (should be) well-known for the keywords you’ve built into your system. For instance, take all of those keywords and phrases you’ve built into your on-page brand and carry it over to your press releases, blog comments on other pages in the space you’re visiting and social engagement with professionals in your field. This is all part of building up your credibility as…well, whatever it is you do.
Your off-page SEO is the most important and nerve-inducing SEO responsibility. Click To Tweet
Creating landing pages is an effective way to provide resources that will actually help your community. If you want to be known for something, show your audience you can provide free resources that will help them along the way to succeed just like you (but not be better than you because you’re a star baby, a STAR)!
Create a landing page with strong, useful points and even downloadable PDF’s of information your users can take to their drawing board. Free assistance can lure your readers further into trusting your brand and have it known they depend on you as a useful resource.
Create a landing page with strong, useful points your users can take to their drawing board. Click To Tweet
Create a social following
By being an active social poster, following, unfollowing, tweeting and engaging, you are showing your audience you’re there, you’re present! Twitter isn’t the same as being in the same building or room as someone (mostly because in real life if you ‘follow’ someone you want to network with, they’ll think you’re a creep). On Twitter, your networking prospects can’t hear you speaking or see you actively doing your job. You need to show them by updating and interacting with influencers, interested customers and other professionals in the field to actively display your credibility and knowledge through daily Twitter interactions.
Hey, industry folk…remember that retweet I gave you?
Like I mentioned above about interacting with those in your field, keep building professional relationships to earn backlinks organically. If you interact with professionals within your field, you can build a relationship and potentially have your content linked in theirs and vice versa. This is organic link-building and it’s totes free game.
All it comes down to is being helpful and interactive. Plain and simple, be helpful to those in your field and you’ll likely get your back scratched right back.