#SEOTips: User – Part 2

Last week in Part I of user experience, I talked about how we should be internally linking our web pages, integrate visuals such as photos and video and using responsive design to accommodate all web users whether it be mobile, tablet or laptop. As promised (how very user experience-y of me to keep my promises), I will be discussing mean font sizes, interactive elements, the presence of unordered lists and bulleted lists in this week’s initiative to building user experience on your site for SEO. Let’s begin, partner!

Mean Font Size

Seems silly to be worrying about your font doesn’t it? Well, blame your eyeballs for being picky. Top-ranking pages generally use 14 point fonts “above the fold” (or the first half of the page you see before scrolling). For every other space on the page (with the exception of headers and subheads), top-ranking pages use 12 point fonts. Consider font sizes for all devices. The smaller the screen size, the bigger you want your font size so your readers don’t have to squint or “pinch and pull.” Chances are, they won’t give your page much of a chance if they have to work their eyes extra hard just to read the content on the page. Especially if they are OLD.

Interactive Elements

Creating interactive design is cool. When you flip a magazine open, you’ll likely see a few ads, some pretty pictures and a menu-style page that gives the reader insight on what the magazine has in store for your reading pleasure. A website should be designed as such for easy navigation. Interactive design elements, in this case, are the navigation bars, buttons, and banners that help guide the reader through a page. While you don’t want the page to be so interactive that it hurts to look at, you want to give enough structure to build a road map for the eyes. Think of what parts of your site you want to draw the readers to, what’s the purpose of your site? Design your site according to your overall company goal.

Presence of Unordered Lists

It’s all a matter of being organized. Unordered lists are bulleted lists that are not marked numerically. About half of all URLs ranked 2nd have unordered lists, maybe not in just their content but also in the navigation, footer and sidebars. Just remember, organization wins the cake in the ranks.

Max Bullets in Lists

While you’re creating pretty, organized lists like I mentioned in the unordered list section above, consider the length. The highest ranking websites include large bulleted lists for readers to easily digest. Keep this in mind when not only creating web copy, but for blog posts, too, if you have a blog. Even if you can’t think of a way to break your content into list form, make sure your paragraphs aren’t pages long. Break up the text to make the copy look less intimidating to readers, like we do on our Marenated blog!

Technology has made us all want to be able to find things quickly and easily. When developing your site and content, think of what you would like to see when entering a site. After all, we’re all users! So, think like yourself to win the hearts of Google and your audience. Happy SEOing!

The Branchers

We build the best damn marketing campaigns on the planet. And we do it for industries and companies you might not identify as easy to market (right away). Working here takes a very special kind of person.