Case Studies
how we’ve innovated & elevated our clients to the next level
Case Studies
check out our success stories
MP: Wired for HR
How RBM gave a 20-year-old payroll and HCM firm a category of its own, then kept the brand steady through an acquisition.
Industry: Payroll and HCM technology, Mid-sized employer market, Compliance-driven buyer concerns
Goal: Build MP a category instead of a tagline, then build the sales, web, automation, and content systems to carry it through an acquisition.
Top Employers Institute
How RBM built the go-to-market engine behind a global employer certification authority.
Industry: HR Technology, Global employer certification & recognition, Enterprise people practices & talent management, B2B professional services
Goal: Build a go-to-market motion solution to reach the buyers who mattered most: US upper mid-market and enterprise CHROs and Talent Management executives.
ClearCo
How RBM took HRM Direct from no marketing department to ClearCo, a category brand in talent management.
Industry: Talent Management & Talent Acquisition Software
Goal: Build a marketing function from nothing and a demand engine that keeps pace as the product suite expands.