The Bobby Pin Philosophy: Red Branch Media’s Approach to Marketing

I have curly hair. It has both delighted and bedeviled me my entire life, and I’ve done everything to it. I’ve highlighted it. I’ve dyed it. I’ve straightened it. I’ve gotten keratin treatments, deep conditioning treatments, hot oil treatments. I’ve endured bad dye jobs, bad haircuts, extensions, clip-ins, tie-ins, and glue-in fake ponytails and hairpieces.

My collection of hair accessories is extensive: headbands, head wraps, head scarves, bonnets, barrettes, rubber bands, scrunchies. But the thing I come back to—the thing I buy over and over again—is bobby pins.

Bobby pins are constant. There is never a time when I don’t need one. There isn’t a hairstyle they can’t support if you have enough of them. They’re simply the most ubiquitous arsenal in my hair journey, more essential than curling irons, straightening irons, and crimpers; more reliable than blow dryers, hot rollers, and heatless curlers.

Just bobby pins.

Invisibility as a Strength

Like a well-placed bobby pin that holds everything together without being seen, at Red Branch Media, we believe the best marketing feels invisible to your audience. Our strategies support your brand without overtaking it—we focus on making your company shine, not our techniques.

In a highly consumerist society like ours, many of us have the ability to buy anything we want. Marketers like me have mastered selling you the belief that if you just get this one more thing, your hair (or your marketing) will finally be glorious. Sometimes that’s true. But the invisible support that holds everything together is what truly matters.

Adaptability

I’ve gone through countless hair phases, from my childhood obsession with banana clips to the great headband revolution of 2023. Just as bobby pins can be bent, twisted, and configured to solve any hair challenge, Red Branch Media adapts our approach to your unique business needs. We don’t believe in one-size-fits-all solutions—we customize strategies that respond to your specific market, audience, and goals.

The Perfect Blend of Flexibility and Firmness

Bobby pins strike the perfect balance between give and hold. This same balance is essential in marketing—rigid enough in strategy to maintain brand identity, but flexible enough in tactics to meet customers where they are. Red Branch Media maintains this delicate balance, knowing when to stand firm and when to pivot.

Always Within Reach

If I were stuck on a desert island, it would be bobby pins I’d want—those humble little things that are always in my purse, car, desk drawer, and bathroom. Effective marketing maintains this same omnipresence. Red Branch Media ensures your brand remains accessible at multiple touchpoints throughout the customer journey.

Problem-Solvers, Not Attention-Seekers

In our marketing arsenal, we often forget the humble little things. Bobby pins don’t call attention to themselves—they solve problems. At Red Branch Media, we focus on solving your customers’ problems rather than creating marketing that merely grabs attention. We believe meaningful solutions drive more conversions than flashy campaigns.

Reliability Over Novelty

The marketing world is full of hot new trends and automation tools. They work—it’s not that they don’t work. But the more shortcuts you take and the more things you automate, the less actual marketing, selling, communicating, and attracting you’re doing.

While I’ve tried countless hair innovations, I return to bobby pins because they reliably perform. Red Branch Media prioritizes proven marketing fundamentals over chasing every new trend. We build sustainable strategies that consistently deliver results rather than fleeting spikes in engagement.

Strength in Numbers

One bobby pin can only do so much, but many working together create something remarkable. Red Branch Media orchestrates multiple marketing elements that work in harmony—from content creation to social media management to email campaigns—creating a comprehensive approach where each element strengthens the others.

Affordable Yet Invaluable

Small touches like a quick message to see how somebody’s doing or a phone call just letting people know you were thinking about them—these are the elements that underpin real marketing at its core. Bobby pins cost almost nothing individually, but their value far exceeds their price.

Red Branch Media delivers high-value marketing that maximizes your investment. We focus on those thoughtful touches and personal connections that cost little but mean everything to your audience.

In a world obsessed with the marketing equivalent of hot new styling tools and expensive treatments, Red Branch Media remembers the bobby pins—those essential, foundational elements that truly hold everything together.

So don’t forget the bobby pins.

Maren Hogan

Maren Hogan is CEO of Red Branch and general Bad@$$

Maren Hogan is a seasoned marketer and community builder in the HR and Recruiting industry. Maren started Red Branch Media and, before she hired all the smiling faces you see below, she ran it on her own. In marketing for over 15 years, she has deep experience in strategic campaigns and a long-term, results-based operational approach.