HR Tech

A: We’re built differently on purpose. None of us worked at agencies before founding or joining RBM, which means we don’t have legacy bad habits about billable hours, bloated retainers, or locking clients into proprietary systems. We’re month-to-month, you own all your data and assets, and we’ll tell you when you need something we can’t do well. Most agencies won’t say that last part. We work in integrated pods, not siloed departments, which means your content strategist knows what your SEO lead is doing because they talk every day. 89% client retention rate since 2010 isn’t normal for agencies. It’s normal for partnerships.

A: We work across the full HR tech ecosystem: ATS platforms, HRIS systems, talent intelligence tools, workforce management software, background screening companies, employer branding platforms, employee engagement tools, learning management systems, compensation platforms, and more. 70-85% of our clients are in HR tech specifically. We also work with adjacent spaces like staffing tech, workforce analytics, and HR consulting firms. We don’t work with everyone who asks. We’re selective about fit because comprehensive marketing only works when both parties are committed to it.

A: The honest answer is: it depends on what you’re trying to accomplish and how much marketing you’re currently doing. Our membership tiers start at $8,625/month (Bronze, which covers foundational strategy and content) and go up to $23,000+/month for full strategic partnership and digital enablement. For context, a single senior marketing hire in the U.S. costs $80,000-$120,000 in base salary alone, before benefits, tools, and management overhead. Most companies at the $5M-$50M revenue stage get more coverage, faster results, and lower risk by partnering with a specialized team than by trying to build one internally. We also offer a Quick ‘n Dirty Audit for companies that want to understand their marketing gaps before committing to a full engagement.

A: We offer comprehensive, integrated marketing (which means everything works together, not as separate line items from separate vendors). Services include marketing strategy and audits, content marketing, SEO, PR and analyst relations, social media management, web design and development, digital advertising, lead generation and funnel strategy, employer branding, HubSpot implementation and management, video, graphic design and branding, and AI marketing tools implementation. We believe marketing has to be done in concert to actually work. A great blog post with no distribution strategy is just content that no one reads.

A: The honest answer, from 15+ years of doing this: meaningful results from content and SEO typically take 3-6 months to materialize. Paid and outbound campaigns can generate pipeline faster, but sustainable inbound takes time to build. Anyone promising you a full pipeline in 30 days is either talking about a very specific paid strategy or is making promises they can’t keep. What you should see in the first 60-90 days: a clear strategy, published content, optimized web pages, and early signals from your SEO baseline. What you should see by month 6: measurable lift in organic traffic, qualified leads attributable to your marketing efforts, and a content engine that’s actually running.

A: Yes, and it’s some of our favorite work. Early-stage companies have the advantage of being able to establish their positioning before bad habits set in. We meet companies where they are, which means we’re not going to pitch a Gold-tier engagement to a company that just closed their seed round. Our Bronze tier is specifically designed for companies that need a strategic foundation and consistent content without blowing their runway. We’re also transparent about what you actually need at each stage. If you’re pre-product-market-fit, we’ll tell you that marketing isn’t your bottleneck yet.

A: Marketing as a Service (MaaS) is a model where you outsource your marketing function to a specialized team rather than building an in-house department. Instead of hiring a CMO, content writer, SEO specialist, designer, and social media manager (and managing all of them), you access that entire capability through a single partnership. For HR tech companies at the $5M-$100M revenue stage, MaaS typically outperforms in-house teams on both cost and speed. Red Branch Media’s MaaS model is specifically designed for B2B tech: you get dedicated team members who understand your buyers, your space, and your sales cycle, without the overhead of full-time employees.

A: Yes, this is a core service. We call it our Go-To-Market Strategy and Messaging Framework. It includes competitive positioning, ICP definition, messaging architecture, channel strategy, and launch sequencing. We’ve supported launches across ATS, HCM, talent intelligence, background screening, engagement, and workforce analytics platforms. The biggest mistake we see in HR tech product launches is companies leading with features instead of the problem they solve. HR buyers (especially VP-level and above) don’t buy features. They buy solutions to problems that are keeping them up at night. Getting that framing right before you start spending on demand gen is the whole game.

A: Both. We’ve been implementing AI marketing tools for clients since before it was a requirement. We build AI into content workflows, reporting, research, and campaign optimization. We also offer AI Marketing Implementation as a standalone service for companies that want to integrate AI into their existing marketing stack. What we don’t do is use AI to mass-produce generic content and call it a deliverable. AI is a tool in our process, not a replacement for strategic thinking or the HR tech subject matter expertise that makes content actually useful to buyers.

A: HR tech SEO requires understanding two things most generalist SEO agencies miss: the language HR buyers actually use, and the specific long-tail queries that indicate buyer intent versus researcher intent. We do technical SEO, on-page optimization, and content-driven SEO strategy as integrated pieces of the same program. We also build for AI citation and answer engine optimization, which is increasingly where B2B buyers are doing their initial research.

A: We run a structured discovery and audit process before recommending a scope of work. Week 1-2 is Discovery and Alignment: we get into your platform, your competitors, your ICP, your current marketing gaps, and your sales cycle. Weeks 3-4 is Campaign and Asset Development: we build the strategy and initial assets. Weeks 5-8 is Execution and Optimization: we launch, measure, and refine. We also build in structured communication checkpoints that keep projects aligned and moving forward.

A: Yes. We work with HR tech companies across North America, the UK, Europe, and Australia. We’re transparent about where our market expertise is strongest and will tell you if local expertise is needed. What translates universally: strong positioning, clear messaging, and content that speaks to the real problems HR leaders face.

A: We’ve been in HR tech marketing since 2010. We understand how HR tech buying decisions actually work: economic buyers, influencers, procurement dynamics, analyst relations, and the publications that matter. We’ve worked with 200+ B2B tech companies and are not learning your industry on your dime. Our founder, Maren Hogan, has been a recognized voice in HR tech for 20+ years and brings a network that creates real opportunities for clients.

A: You’re ready if you have a product with validated customers, a sales function that can handle inbound leads, and leadership that understands marketing takes time to compound. You’re not ready if you’re still searching for product-market fit, have no budget for distribution, or expect marketing to fix foundational product or positioning issues. We’ll tell you which category you’re in during the first conversation.