THE B2B MARKETER’S GUIDE TO
Algorithmic Awareness + Human-Centered Design
This practical guide reveals how leading B2B companies are combining algorithmic awareness with human-centered design principles to create marketing that actually drives business results, not just vanity metrics.
stop chasing algorithms
START BUILDING TRUST
Is your team under pressure to produce more content faster? Are your executives pointing to competitors' viral posts and asking why yours don't perform as well? Are you secretly worried that the AI content flood is making genuine expertise irrelevant?
You're not alone – and there's a better way forward.
but that’s not all
HERE’S WHAT YOU’LL LEARN
CURRENT PITFALLS
Why the “brute force” approach to content that works for B2C fails miserably for complex B2B sales.
CONTENT MEASURING
How companies like Salesforce are measuring content quality to justify higher-value, lower-volume strategies
AUTHENTICITY PREMIUMS
The emerging “authenticity premium” and how to leverage it as a competitive advantage
PERFECT BALANCE
Practical techniques to balance algorithmic visibility with genuine human connection
4-STEP PLAN FOR AI
A 4-step implementation plan to transform your marketing approach for the AI age
from red branch media founder
A MESSAGE FROM MAREN HOGAN
I've spent 15+ years helping B2B companies navigate digital transformation. But nothing compares to the challenge marketers face today: the algorithms want quantity, but your customers need quality. This guide offers a clear path forward based on what's actually working with our clients today – not theoretical strategies or wishful thinking.
globally renowned & recognized
ABOUT RED BRANCH MEDIA
Red Branch Media helps B2B companies cut through the noise with marketing strategies that prioritize substance over algorithms. We’ve helped clients like ClearCompany, JobTarget, Allegis Global Solutions, Employ Inc., and more; companies that value authentic connection over empty engagement metrics.