Originally posted February 17, 2014 on Recruiter.com

The Recruiting Benefits of Facebook Graph Search

Employee referral program software company Zao pulled together some social recruiting data from Facebook’s Graph Search. This fairly new tool grants users information from photos, people, places and interests. Facebook’s Graph Search has become extremely useful in social recruiting because it allows recruiters to zero in on relevant candidates, using the vast amounts of people data that Facebook has to offer. Here’s the breakdown on Zao’s Social Recruiting with Facebook Graph Search infographic: Make sure your profile is purposeful and insightful; it should reflect the company culture.

• 47 percent of Facebook users will click “unlike” on a company page due to the frequency of its posts.
• 80 percent of social media users connect through Facebook

Even the best employer brand and company culture won’t attract great talent if it isn’t put on display. A JobScience post states:

Your company culture, value and history are important parts of your branding message – particularly when it comes to hiring. Your job postings, career page on your website and job boards must convey this messaging as well as be consistent with your branding from your main website.

Each interaction or communication with the candidate should bring the brand front and center. Wherever the candidate is going for information on the company, they should see and feel the same brand throughout. Facebook is in the lead for new hires from a social media network.

• 47% Facebook
• 41% LinkedIn
• 16% Twitter

As of late 2013, Facebook was the 3rd most popular website in the world, following Google.ca and Google.com. Although adding diversity to social recruiting initiatives is imperative to evolving, Facebook sounds like a darn good place to concentrate on, especially with new tools like Graph Search on hand. It is important to have a referral reward program in place even for non-employees.

• Companies can get 10-30x more referrer engagement from non-employees when a reward is offered. Read more…

Maren Hogan

Maren Hogan is CEO of Red Branch and general Bad@$$

Maren Hogan is a seasoned marketer and community builder in the HR and Recruiting industry. Maren started Red Branch Media and, before she hired all the smiling faces you see below, she ran it on her own. In marketing for over 15 years, she has deep experience in strategic campaigns and a long-term, results-based operational approach.