The Big Red Branch List of B2B Marketing Benchmarks

Hey there, marketing mavens and data enthusiasts! Welcome to The Big Red Branch List of B2B Marketing Benchmarks. We’ve scoured the digital landscape to bring you the crème de la crème of B2B marketing resources. Whether you’re a seasoned pro or just dipping your toes into the wild world of B2B, this list is your treasure map to marketing gold.

At Red Branch Media, we live and breathe this stuff. We constantly update our knowledge base to stay ahead of the curve (and the competition). But we’re not selfish—we believe in sharing the wealth. So, we’ve put together this list of our go-to resources for the latest and greatest in B2B marketing stats and benchmarks.

Dive in, explore, and let these resources fuel your marketing strategies. Just remember, while these benchmarks are great starting points, every business is unique. That’s where we come in – turning these insights into tailored strategies that make your competitors wonder what hit ’em.

Without further ado, here’s our curated list of B2B marketing benchmark resources:

1. Content Marketing Institute’s Annual B2B Content Marketing Report
   • Website: contentmarketinginstitute.com
   • Why we love it: Comprehensive insights into B2B content marketing trends, benchmarks, and budgets. It’s like the Bible of content marketing, but way more fun to read.
2. HubSpot’s State of Inbound Marketing Annual Report
   • Website: hubspot.com/state-of-marketing
   • Why we love it: Provides a global perspective on marketing trends, challenges, and strategies. It’s like having a crystal ball, but backed by data.
3. Salesforce State of Marketing Report
   • Website: salesforce.com/resources
   • Why we love it: Covers various aspects of marketing, including B2B trends and benchmarks. It’s the Swiss Army knife of marketing reports.
4. LinkedIn Marketing Solutions Blog
   • Website: business.linkedin.com/marketing-solutions/blog
   • Why we love it: Offers insights specific to B2B marketing on LinkedIn, including benchmark data. It’s like having a backstage pass to the world’s largest professional network.
5. MarketingProfs B2B Marketing Resources
   • Website: marketingprofs.com
   • Why we love it: Provides a wealth of B2B marketing articles, reports, and benchmarks. It’s like a buffet of marketing knowledge – come hungry, leave smarter.
6. Demand Gen Report’s Annual B2B Buyer Behavior Study
   • Website: demandgenreport.com
   • Why we love it: Offers insights into B2B buyer preferences and behaviors. It’s like being a fly on the wall in your prospects’ decision-making meetings.
7. SiriusDecisions (now part of Forrester)
   • Website: siriusdecisions.com
   • Why we love it: Provides research and advisory services with a focus on B2B marketing and sales. It’s like having a really smart friend who’s always up on the latest marketing trends.
8. eMarketer B2B Reports
   • Website: emarketer.com
   • Why we love it: Offers data-driven research on various aspects of B2B digital marketing. It’s like catnip for data nerds (and we mean that as a compliment).
9. Chief Marketer’s B2B Marketing Outlook Report
   • Website: chiefmarketer.com
   • Why we love it: Provides insights into B2B marketing strategies, budgets, and challenges. It’s like a roadmap for navigating the B2B marketing wilderness.
10. Gartner’s CMO Spend Survey
    • Website: gartner.com/marketing
    • Why we love it: Offers insights into marketing spend and strategy priorities for B2B companies. It’s like peeking into the wallets of CMOs (in a totally non-creepy way).
11. Google’s B2B Marketing Tools and Insights
    • Website: think.storage.googleapis.com/docs/b2b-marketing-tools-and-insights
    • Why we love it: Provides tools and data for B2B marketers using Google’s platforms. It’s like having Google as your personal marketing assistant.
12. Statista’s B2B Marketing Statistics and Facts
    • Website: statista.com
    • Why we love it: Offers a wide range of B2B marketing statistics and facts from various sources. It’s like a treasure trove of marketing data, minus the pirate map and buried chest.
13. Josh Bersin’s HR Technology Market Reports
    • Website: joshbersin.com
    • Why we love it: Provides in-depth analysis and forecasts for the HR technology market, including market size and trends. It’s like having a GPS for the HRTech landscape.
14. Sierra-Cedar HR Systems Survey
    • Website: sierra-cedar.com/research/annual-survey/
    • Why we love it: Offers comprehensive insights into HR technology adoption, trends, and buyer behavior. It’s like an annual health check-up for the HRTech industry.
15. Aptitude Research Partners’ HR Technology Studies
    • Website: aptituderesearch.com
    • Why we love it: Provides research and insights specific to various HR technology segments. It’s like having a microscope for examining every nook and cranny of HRTech.
16. HR.com’s State of the Industry Research Reports
    • Website: hr.com/en/resources/free_research_white_papers
    • Why we love it: Offers a wide range of reports on HR practices and technologies, including adoption rates and trends. It’s like a newsstand dedicated to all things HR and HRTech.
17. Gartner’s Human Capital Management (HCM) Technology Reports
    • Website: gartner.com/en/human-resources
    • Why we love it: Provides market analysis and forecasts for various HR technology segments. It’s like having a fortune teller for HRTech, but with more graphs and fewer crystal balls.
18. CB Insights HR Tech Market Map
    • Website: cbinsights.com
    • Why we love it: Offers visual representations of the HR tech landscape and market sizing information. It’s like having a bird’s eye view of the entire HRTech ecosystem.
19. PwC’s HR Technology Survey
    • Website: pwc.com/us/en/hr-management/technology.html
    • Why we love it: Provides insights into HR technology adoption, trends, and buyer priorities. It’s like having a finger on the pulse of HRTech decision-makers.
20. Deloitte’s Global Human Capital Trends
    • Website: deloitte.com/humancapitaltrends
    • Why we love it: While not exclusively focused on HR tech, this report offers valuable insights into workforce trends that drive HR tech adoption. It’s like a weather forecast for the future of work.
21. IDC’s Worldwide Human Capital Management and Payroll Applications Forecast
    • Website: idc.com
    • Why we love it: Provides market size and forecast data for the global HR technology market. It’s like having a crystal ball for the HRTech market, but with more numbers and fewer mystical symbols.

There you have it, folks – The Big Red Branch List of B2B Marketing Benchmarks. Bookmark it, share it, heck, print it out and frame it if you want (we’re flattered, really). But most importantly, use it to fuel your B2B marketing strategies and stay ahead of the game.

Remember, knowing the benchmarks is just the first step. The real magic happens when you apply these insights to your unique business needs. That’s where Red Branch Media comes in. We’re here to help you turn these benchmarks into breakthrough strategies that’ll make your competitors green with envy.

Now go forth and conquer those B2B marketing goals! And if you need a sidekick on your quest for marketing dominance, you know who to call. (Hint: It’s us. Red Branch Media. Just in case that wasn’t clear.)