Improve Your Conversion Rates With These Simple Tips

The reason companies have websites built is to get conversions. Whether it be e-commerce or over the phone the goal is to gain more business. You don’t need a complex formula to figure out your conversion rates. With a few handy tips and tools you’ll be tracking and improving conversions in no time!

With the amount of information available online, consumers are more aware of what’s out there and if you aren’t, you’re missing out. You can’t ignore the need to have an online representation for your business. Your online reputation will help you attract potential customers, and convert them in a matter of minutes. Take a look at how you can build a better representation for your company online.

1. An Updated Optimized Website Matters

A new visitor automatically judges your business based on the quality of your site. This means that your website should catch a visitor’s eye with strong, clean and consistent design. When it comes time to update your site, do your research. Don’t go with the cheaper company just to save a few dollars. Most of the time the cheaper companies skip out on doing a lot of the backend work which will hinder you in the future. Rand Fishkin shared that the estimated amount of traffic to a site that isn’t optimized can be as low as “less than 1%.” The value of your service is perceived on how well your website is built. If your site looks like a few bucks, you are going to get customers willing to pay the same.

2. Simple Is Better

Keep your website simple. It should be easy to navigate around your site you shouldn’t be showing users too many things at once. Users should be able to find exactly what they are looking for without any distractions. Unbounce investigated a couple of case studies only to discover that, “while the larger selection attracted more onlookers, the smaller selection actually generated more sales.” Keep your copy concise and to the point. It is never a good idea to confuse the potential customer!

3. Page Load Time

In our day, everything moves fast from your internet speed to the NASA shuttle that took off. We are constantly trying to achieve faster speeds and your website should be doing the same. Kissmetrics says, A 1-second delay in page response can result in a 7% reduction in conversions. So, optimize your website for both desktop and mobile viewing and keep the load time to less than 2 seconds. There are many tools out there that you can use to check your load time. These can even tell you where your page is lagging and how to fix that, like pingdom.

Did you know a 1-second delay in page response can result in a 7% reduction in conversions? Share on X

4. Highlight your CTAs

Any calls to action you may have on your site should be visible and should stand out from the background. This means, it should be a decent size, contrasting color and should say exactly what you want the customer to do. The general rule is to stick to one CTA on your landing page, with one action to be done. This avoids any confusion and prevents the customer from leaving the page due to distractions. Aside from that, there are some other buttons that you can use to help build leads from your page. They can help you boost your content, increase subscriptions or build traffic through social media.

There are many ways you can optimize your website to lead to more conversions. The best way to figure out what resonates with your audience is to test something new and then test something else. As long as you have the basics down you are doing pretty good!

Eric Foutch

Managing Partner at Red Branch Media.

Eric Foutch is a Managing Partner at Red Branch Media, a leading digital marketing agency specializing in SaaS and technology clients. With 12+ years of experience and a track record of driving results, Eric is committed to helping SaaS companies navigate the complex world of digital marketing and achieve sustainable growth.