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Do You Know How to Create a Job-Winning Marketing Resume?

As marketers, we promote and sell everything from industrial boilers to the latest fashions, and everything in between. But when it comes down to it, the most important (and most difficult) thing we ever have to sell is ourselves. And if you ever want to work at an amazing firm like Red Branch Media, at some point you will likely have to submit a resume and market yourself.

Unfortunately, it can be difficult for marketers to transfer their wide array of product-promoting skills into self-promotion. When applying for a new marketing position, it all comes down to your resume. So, to determine whether or not your resume skills are up to par with the rest of your marketing skills, we created this handy quiz.

Can your marketing resume help you land your dream job? Take @Kendra_rbm's quiz to find out! Click To Tweet

All you have to do is mark your answers and tally score at the end! May the best marketer win.

1. How often should you customize your resume?

  1. For every new job you apply to
  2. Only for jobs in different industries
  3. Only for different job titles
  4. Never

2. What should you do to ensure your resume actually gets reviewed?

  1. Proof your resume to get rid of all typos
  2. Use keywords from the job description
  3. Export your resume as a PDF so it displays correctly on all systems
  4. All of the above

3. How long should your resume be?

  1. As long as possible to include all experience/skills
  2. Ideally just one page, two if there’s enough relevant experience
  3. One page only, no matter what
  4. As short as possible

4. What should come first on your resume?

  1. Your work experience
  2. Your skills
  3. Your contact information
  4. Your education

5. When should you include a cover letter?

  1. Only when it’s asked for
  2. Always
  3. Always, unless it’s specifically requested not to provide one
  4. Only for C-level jobs

6. When should you remove your GPA from your resume?

  1. Never
  2. When you have 5-7 years of work experience
  3. Right after you graduate
  4. When you have 15+ years of work experience

7. Do job titles need to match those on your LinkedIn profile?

  1. Yes, hiring managers will check for consistency
  2. No, hiring managers will not check for consistency

8. When listing the following, what order should they be in:

  1. Responsibilities, duties, accomplishments
  2. Duties, responsibilities, accomplishments
  3. Accomplishments, duties, responsibilities
  4. Accomplishments, responsibilities, duties

9. How do you define your unique value proposition?

  1. Speak to your education accomplishments
  2. Indicate what sets you apart from other marketers
  3. Describe your previous work experience
  4. Give excellent references

10. When should you include your interests and hobbies on your resume?

  1. Always
  2. Never
  3. When they are relevant to the job you’re applying for
  4. When you’re applying for a creative role

Answer Key:

  1. A
  2. D
  3. B
  4. C
  5. C
  6. B
  7. A
  8. D
  9. B
  10. C

So, how many did you get right?


Congratulations! You know exactly how to write a resume that will land your dream marketing position. You’ve learned to apply your marketing skills to yourself so you stand out from the competition.

I've got a job-winning marketing resume! Do you? Click To Tweet

6 to 9

You’re pretty darn skilled! There’s room for improvement, but you’re well on your way to getting a great new job. You might just need to review some best practices and think a little harder about your unique value proposition, but don’t give up! Your dream job is waiting.

3 to 5

Your resume skills could use some work. Make sure you’re customizing your resume for every new position you apply for, triple-checking for spelling or grammar errors, and listing your information in the correct order. Spend some time brushing up on the necessary skills, and then give writing your resume another go.

Get great insight into improving your marketing resume with this quick quiz: Click To Tweet


Time to go back to basics. Maybe it’s been a long time since you’ve had to apply for a job, or maybe this is your first time. Regardless of the reasoning, it’s time to sit down and carefully go over the basics of resume-writing. Once you’ve done that, try taking this quiz again, and then start thinking about a resume re-write.