LinkedIn’s New Feature Has Us Seeing (Marketing) Stars

Ever wanted to get advice and answers to real-life questions from the experts?  At Red Branch, we know the story: you think you’re doing everything right, but what do the experts think? Are you digging your own business’ grave? No need to fear, we’ll help dig you out with the help of LinkedIn!

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You can now get answers to daunting professional questions via experts on LinkedIn. LinkedIn recently announced the addition of videos to their arsenal of different posting styles, and they’re offering members a glimpse into the minds of the top business professionals.

Read More: 5 Tips to A More Professional Profile

Here’s the run-down. Roughly 500 “influencers” (classified as individuals having over a certain number of followers and an influence over the audience) from LinkedIn are now able to post video on their feeds. Using an app provided by LinkedIn, these key influencers can upload 30-second videos to answer your business questions. To get the conversations started, LinkedIn sent questions to influencers to answer and share. Business leaders like Naomi Simson and Tony O. Elumelu recently shared their thoughts on, “The #1 Thing Founders Should Avoid Doing In A Pitch Meeting”.

Interested in seeing their answers? Check them out here: http://bit.ly/2aRdHQU 

A smart move by the leading professional network, incorporating these videos could increase interaction and audience engagement all across the site and potentially bring new life back to groups and take on Q&A site, Quora (a Red Branch Media favorite). In fact, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Additionally, Syndacast predicts 74% of all internet traffic in 2017 will be video (talk about thinking ahead).

51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Share on X

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Although no plan has been stated if LinkedIn will eventually allow this feature for everyone (we hope they do!), they do encourage audience members to follow these influencers in order to keep up and stay engaged. So, get ready to share those opinions and thoughts! We assume it’s also a way for LinkedIn to see if this was a good move on their part or not. So far, we think yes!

What do you think of this new feature? An unnecessary clog in your news feed, or just what you were looking for? Share this article and your thoughts!

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The Branchers

We build the best damn marketing campaigns on the planet. And we do it for industries and companies you might not identify as easy to market (right away). Working here takes a very special kind of person.