“Our Competitors Aren’t Doing Much Either” (And Why That’s Your Biggest Opportunity)

Let’s have a heart-to-heart about excellence. Not the buzzword kind that decorates corporate mission statements, but the real, roll-up-your-sleeves, never-settle kind that’s kept us pushing boundaries for the past 15 years.

The Mediocrity Trap

“Our competitors aren’t doing anything big either.”

I have to tell you, this statement makes my marketing soul cry a little. It’s like saying,

“Nobody else is training for the marathon, so why should we?”

When did other people’s complacency become your benchmark for success?

A Story About Excellence

For 15+ years, we’ve had one guiding principle at Red Branch Media: We don’t stop when we hit the mark – we stop when we’ve blown past it. Then we look back, catch our breath, and push a little harder.

Why? Because “good enough” is where dreams go to die.

The Real Cost of Comfort

Here’s a truth bomb: While you’re watching your competitors do nothing, someone else is preparing to eat both your lunches. It might not be today. It might not be tomorrow. But it’s coming.

Remember Blockbuster watching Netflix? Remember Nokia watching Apple? Remember MySpace watching Facebook?

They all thought they had time. They all thought “good enough” was good enough.

The Excellence Advantage

Want to know what happens when you pursue excellence while others embrace mediocrity?

• You don’t just capture market share – you define the market
• You don’t just generate leads – you build a movement
• You don’t just grow – you transform

And the best part? When your competitors finally wake up, they’ll be so far behind they’ll be studying your old playbook while you’re writing the next chapter.

Why Excellence Matters Now More Than Ever

In quiet markets, excellence echoes. In noisy markets, excellence cuts through. In any market, excellence endures.

This isn’t just marketing philosophy – it’s 15 years of watching companies either embrace excellence or get comfy with excuses. Guess which ones are still around?

The Red Branch Approach to Excellence

When we say we don’t stop until you’re satisfied (and then push a little harder), we mean it. It’s not a tagline – it’s our operating system. It’s why:

• We celebrate wins briefly before asking “What’s next?”
• We treat good results as a foundation, not a finish line
• We’re still pushing boundaries after 15 years
• We have an 89% client retention rate in an industry where long-term relationships are rare

But What Does Excellence Actually Look Like?

It looks like:

• The campaign that exceeds goals but gets optimized anyway
• The strategy that works but gets refined because “good” isn’t good enough
• The results that satisfy clients but push us to do even better
• The constant question: “How can we make this even stronger?”

The Choice Is Yours

Right now, you have three options:

1. Join the Comfort Club Watch your competitors do nothing and match their mediocrity. Safe. Comfortable. Ultimately fatal.
2. Wait and See Keep an eye on the market and react when someone makes a move. By then, it might be too late.
3. Choose Excellence Decide that “good enough” isn’t, that your competitor’s complacency is your opportunity, that now is the time to build something remarkable.

A Personal Note About Excellence

I’ve been doing this for over 15 years, and yes, retirement is somewhere on the horizon. But you know what keeps me going? Watching companies transform when they embrace excellence. Seeing what happens when they stop watching their competitors and start setting the pace.

It’s addictive. It’s exciting. And it’s what gets me fired up every single morning.

Ready to Choose Excellence?

If you’re tired of:

• Watching your competitors set the bar low
• Settling for “good enough”
• Playing it safe
• Following instead of leading

Then let’s talk about what excellence could look like for your company. Because while your competitors are doing nothing, we could be building something remarkable.

Remember: Excellence isn’t expensive – mediocrity is. Because when you factor in all the opportunities missed, the market share lost, and the growth stifled, playing it safe is the riskiest strategy of all.

The pursuit of excellence has sustained us for 15+ years. Imagine what it could do for you.