In a landscape where over half of small businesses are already experimenting with generative AI, and 40% are feeling the squeeze of rising interest rates, making smart marketing decisions has never been more critical. Yet many business owners still hesitate to work with dedicated marketing partners.
As a marketing agency that’s been serving B2B companies for over 15 years, we’ve heard every objection in the book. And while we understand the hesitation – after all, 4 out of 5 business owners say their company is performing as well as or better than expected – we also know that maintaining that success requires strategic marketing support.
Let’s tackle the top 10 objections we hear from business owners, and why each one might be holding you back from significant growth.
Look, we get it. Choosing a marketing partner is a big decision. But after 15 years of transforming B2B marketing for hundreds of companies, we’ve heard every objection in the book. Let’s bust some myths, shall we?
1. “We Just Don’t Have the Budget for Marketing Support“
Translation: “We’d rather keep throwing money at random tactics hoping something sticks.”
Really? Because working with us typically saves:
- $340,000 compared to building an internal team
- $115,000 compared to traditional agencies
- Countless hours of trial and error
Our membership model means you get ALL marketing services at fixed, budget-friendly tiers. No surprises, no scope creep, just results that make your CFO actually smile.
2. “We’ve Worked with Agencies Before and It Was a Nightmare”
Translation: “We got burned by traditional agency BS and now we’re scared.”
Here’s the thing: We’re not built like other agencies because (plot twist) I never worked at one. That’s not a bug – it’s our most powerful feature. We don’t do:
- Hourly billing traps
- Service line prisons
- Pretty reports without results
- Endless meetings about meetings
Instead, you get real-time visibility through Monday.com, actual results, and a partner who’s as invested in your success as you are.
3. “Marketing Just Isn’t a Priority Right Now”
Translation: “We’re cool with letting our competitors eat our lunch.”
Since fall 2022, things have been tough. But that doesn’t mean you take your foot off the gas – it means you need to spend smarter. Whether it’s our:
- $5,000/month MaaS offering for quick wins
- AI readiness program for future-proofing
- Custom marketing bible for sustainable growth
There’s a way to keep moving forward without breaking the bank.
4. “We’ve Got an Internal Team Doing an Okay Job“
Translation: “We’re settling for mediocrity because change is scary.”
“Okay” isn’t okay anymore. We’re not here to replace your team – we’re here to make them look like rockstars. Think of us as your marketing special ops team, dropping in to:
- Amplify your best ideas
- Add bandwidth without adding headcount
- Make your team look brilliant in front of the C-suite
- Turn “okay” into “outstanding”
5. “Our Competitors Aren’t Doing Anything Big Either”
Translation: “We’re using other people’s complacency as an excuse for our own.”
Since when did mediocrity become your benchmark for success? While you’re watching your competitors do nothing, someone else is preparing to eat both your lunches. We don’t stop when we hit the mark – we stop when we’ve blown past it, catch our breath, and push a little harder.
6. “We’re Worried an Agency Won’t Understand Our Niche“
Translation: “We think we’re more special than we actually are.”
Tries not to laugh
After 15 years in B2B marketing across HR Tech, FinTech, MedTech, IoT, and non-profit sectors, we’ve probably written and promoted whatever your latest marketing crush is putting out there. We’re everywhere, and we’ve got the results to prove it.
7. “We Don’t Have the Bandwidth to Deal with an Agency”
Translation: “We’d rather stay overwhelmed than accept help.”
Plot twist: That’s exactly why you need us. Our favorite clients are the ones who let us work our magic in collaboration. You know your product and company; we know the market and marketing. Together, we make beautiful music (and leads, and sales, and market share…).
8. “Agencies Only Give You Fancy Reports with No Real Results”
Translation: “We’ve been bamboozled by beautiful PowerPoints before.”
Check our Monday.com board any time to see exactly what we’re doing, who’s doing it, and what results we’re getting. No hiding, no fancy reports that say nothing, just real progress you can actually track.
9. “We’d Rather Build Our Own Team”
Translation: “We enjoy spending more money for slower results.”
Why choose when you can have both? We work alongside internal teams to:
- Provide specialized expertise
- Scale efforts quickly
- Reduce overhead costs
- Deliver faster results
Plus, many of our clients have grown from one-person marketing teams to full departments – with us supporting them every step of the way.
10. “We Can Handle Marketing Ourselves“
Translation: “We enjoy doing everything the hard way.”
Sure you can. But why would you want to? With our:
- 15+ years of B2B expertise
- Proven track record across industries
- Flexible membership model
- Real, measurable results
You could focus on your core business while we handle what we do best.
The Bottom Line
After 15 years, 200+ delighted clients, and an 89% client retention rate, we’ve heard (and demolished) every objection in the book. The real question isn’t why you should work with Red Branch Media – it’s why aren’t you already?
Ready to stop making excuses and start making progress? Let’s talk about turning these objections into opportunities.
Remember: The only real risk in marketing is playing it safe. Everything else is just an excuse.
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