Red Branch Media’s Favorite Places to Source Marketing Inspiration

By Eric Foutch:

As a digital marketing agency, we are often faced with new challenges from our ever-evolving industry. Social media, content, digital marketing, email, design and many more, has changed drastically since we first started. You’re most likely familiar with when Facebook changed their algorithms, which inhibited marketers from reaching their full audience without paying or Twitter allowing more than 140 characters within a tweet.

Or more recently, when Hubspot said content marketing is now one of the largest drivers for new leads when compared to digital ads. “Content marketing gets three times more leads than paid search advertising.” And we just recently learned marketing automation is the most effective way to support demand gen efforts, while also being a top source for generating more leads.

Although there are many changes within our industry, we rely on trusted sources to give us the necessary information so we can put new solutions in place. We also use these resources as a place to source inspiration which leads to better results for ourselves and clients. One of our values at Red Branch Media is to “give credit where it’s due,” so with that, here are some of our favorite places to source information:

General Marketing

These blogs are great places to get started when you are looking for marketing advice or inspiration. Not only do these blogs have multiple resources for marketers, but they provide great advice on a multitude of marketing challenges.

• Hubspot
• MarketingProfs
• MarketingLand
• BusinessGrow.com
• Niel Patel

Design

Studies show people have the ability to recall 65% of the visual content that they see almost three days later. Below are blogs that our design team often visits to pull inspiration for the B2B content marketing pieces that they create or simply to create beautifully designed websites.

• Crayon
• CSS Nectar
• Dribble
• Envato Elements Blog
• Awwwards.com

Social Media

Our social media team seems to always have a battle thrown their way as social media is one of the most popular online activities. As quickly as social media changes, they are able to stay on top of these changes by frequenting these blogs. They also provide insight into what tactics work best on each network.

• Buffer
• SocialMediaExaminer
• Social Media Explorer
• The Future Buzz
• Social Media Today

Digital Marketing (SEO & SEM)

Our growth and digital marketing teams love diving into the information that the blogs below provide. Not only do they provide advice on updates to technology, but they also provide insight on how to solve for these updates, like how to solve for a 90% increase in mobile ad blocking.

• Moz
• SEMRush
• Search Engine Journal
• Unbounce
• PPC Hero

Content Marketing

We write a TON of content as a digital marketing agency. We recently learned, B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month. We know how impactful content can be to helping our clients’ hit their goals, but there is a lot of noise out there. So we turn to these blogs to source topics, information and to find inspiration when we are lacking.

• Content Marketing Institute
• CopyBlogger.com
• Copy Hackers
• Convince & Convert
• Influence and Co

If you’re in need of a little inspiration, dive into the blogs above. Not only do they provide our teams with the information they need to create successful campaigns, but they also provide inspiration that helps us continue learning. If you have a blog that you frequent and it relates to marketing, send it our way, we would love to check it out.

If you’ve landed on this post because you’re in need of some marketing advice, get in touch with us today to see if we can help!

Eric Foutch

Eric is Managing Partner at Red Branch Media.

Eric began his journey as a social media associate and swiftly ascended to lead the digital media department and eventually assume the role of managing partner. In his current capacity, he orchestrates and executes impactful marketing strategies that harmonize with clients' business objectives. His proficiency spans across various domains including lead generation, lead funnel nurturing, email, social media, digital, and traditional advertising. Outside of work, Eric finds joy in cooking, gardening, and traveling the world.