Social media and mobile sites, the wheels that have turned the ever changing job market on its head. Everyone uses social media (people under rocks, and stuffed animals excluded) but it’s crazy to think that employers are using the same media platforms, you post bathroom selfies on, to hire people. Statistics say 92% of employers turn to social media for their hiring needs. WHAT?
How can you capitalize on this growing trend? By simply using the company’s social media platforms. Follow, like, and retweet the company you adore. Enter their contests, pay attention to their blog articles (if applicable) and show you are interested in their industry.
92% of employers turn to social media for their hiring needs. Click To Tweet
Make sure your personal account is up to professional standards, before doing so, (just in case the company decides to check out your social media account.) 8 out of 10 small businesses use social media accounts, to promote their companies, and you guessed it, check out potential job seekers. Your definition of professional may differ, but in general, try to avoid angry, controversial rants, any nudity and implications of illicit drug use or illegal activities.
Here are a couple of different ways you can use social media in your job search:
It’s a hashtag world, we’re all just living in it.
Search hashtags on different social media platforms to see what companies have job openings. It sounds bananas but lots of companies put out job vacancies on their social media accounts, and searching certain hashtags can point you in the right direction : #JobHunt , #NowHiring, #Employment, and #TweetMyJobs can place employee seeking companies right in your lap. While it’s not usually possible to get a job via twitter, if the job is in social media, you’ll want to show off your tweeteriffic chops. Follow the link to an actual application, fill it out and make sure to mention your twitter handle. If you’ve just applied, let the company know in a no-pressure way on the interwebs.
Contribute to LinkedIn groups
Ah, good Ol’ LinkedIn. LinkedIn has generated many career connections over the years. The better your profile, the more likely you are to get a job. Duh, but did you know there is a way to join groups on LinkedIn that could lead to potential jobs, here’s how. Join groups LinkedIn groups companies have created, to see what they’re discussing (jump in on the conversation yourself!) Sure you can search the jobs but peep in on the folks doing the hiring. LinkedIn shows you who you know at certain companies so you can ask your friend’s aunt to make sure your resume makes it past the ATS.
Sign up for RSS notifications
RSS feeds, what are they? A job seeker’s best friend, that IS WHAT. RSS feeds are a great tool to stay up to date on information via direct alerts. Subscribing to RSS alerts from various companies in various areas can keep you on your job searching toes. Keeping job seekers alert and ready to strike. Saving searches like “Marketing executive + Philadelphia” can immediately alert you when jobs of are available. This is cool because who better to hear there’s a job opening from, but the horse (the employer) themselves? Job board aggregators like Beyond, Indeed and SimplyHired can keep you abreast of the latest opportunities, no matter where they pop up (niche job boards, regional job websites and the company’s career page as well!)
Stalk a company on Facebook
Employers post jobs on their Facebook pages, no joke check it out. Companies use Facebook to post job openings because it’s an easy and accessible tool to reach potential employees. Accessing these potential job openings is as simple as logging into Facebook and then “liking” the potential employer of your choice. Check up on the prospective company’s page regularly to monitor job opportunities.
Check yourself before you wreck yourself
Social media an amazing tool to find a job, it allows you to access companies with ease. However with that ease comes a pretty hefty two-way street. Now that companies are super accessible on social media websites, so are you! Make sure to clean up your social media accounts. Would you show that to your Grandmother? No? What about the person who signs your checks?
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”- Sean Gardner
Sean Gardner has nailed it on the head. Social media is not just an outlet for connecting friends and family, but for potential employers as well.
Now that companies are super accessible on social media sites, so are you! Click To Tweet
The job search is on, and the results are in the pudding, the social media pudding that is. Next time you’re searching for a job check some social media platforms. You might be surprised at what you find.