Business to Business Marketing isn’t easy, but it’s rewarding and fun. In this podcast, I discuss the ins and outs of breaking into B2B marketing and why it’s so different than consumer marketing. From the different kinds of business buyers to how to really establish expertise with sophisticated buyer funnels, we tackle Breaking into B2B Marketing. Tune in for a few minutes to learn how you can build expertise (and make friends) in a brand new industry!
Love listening to me talk about awesome marketing things? Be sure to follow us on SoundCloud and never miss an episode!