PROJECT-BASED WORK
getting results, your way
you asked, we listened
WHY WE ADDED PROJECTS
Red Branch Media has spent 17 years building one of the most trusted names in B2B marketing. Eight years ago, we moved from service-by-service pricing to memberships — because we believed (and still believe) that goals should shape tactics, not the other way around. Memberships gave our clients a strategic partner, not a vendor checking boxes.
That’s not changing.
But the market has changed. The way companies budget for marketing has changed. The way teams plan, hire, and build has changed. And we’ve always followed the market — our analyst relations practice, our competitive intelligence firm, our sales enablement and RevOps offerings, our AI training programs — all of it was built because our clients asked for it.
Right now, clients are asking for something else. the ability to bring Red Branch in for:
- A Defined Scope
no long-term membership commitment
- A Fixed Timeline
no long-term membership commitment
- A Clear Outcome
no long-term membership commitment
So we're making that possible.
a little breakdown
how PROJECT-BASED WORKs AT RED BRANCH Media
event strategy:
pre, during & post
Conferences. User conferences. Private dinners. Executive roundtables. Sponsored activations. Events are one of the most expensive and highest-stakes investments a marketing team makes — and most companies underinvest in the strategy around them.
Red Branch handles the full arc: positioning and messaging before the event, content and social execution during, and follow-up that actually converts after. We cover booth design direction, email campaigns, social support, speaker preparation, private function planning, and post-event nurture. Whether you're sponsoring a major industry conference or hosting your own, we make sure your spend works.
event strategy:
MICRO EVENTS
There's a growing appetite for smaller, more exclusive gatherings — intimate dinners, curated roundtables, hosted experiences for 10 to 30 decision-makers.
These aren't miniature conferences.
They're intentional relationship-building moments that larger events can't replicate.
Red Branch builds the strategy, the positioning, and the execution framework for micro events: who to invite, how to frame the conversation, what to leave them with, and how to follow up without squandering the room you just built.
PRODUCT
DEVELOPMENT SUPPORT
With deep experience in systems integration and B2B technology, Red Branch can help you build out offerings within your existing product suite. If you're launching a new tier, a service layer, or a partner program and need strategic and operational support to bring it to market, we've done this before.
WEBSITE
DEVELOPMENT
Sometimes you don't need a marketing team. You need a web development team. Red Branch has that. Website builds, redesigns, and migrations are among our most requested project engagements — and our team knows how to build sites that serve marketing goals, not just look good at launch.
TECHNICAL SUPPORT
Some clients need ongoing technical support that doesn't fit a traditional membership model — maintenance, integrations, platform management, and troubleshooting.
We offer a defined technical support package that runs monthly but is scoped as a project, not a membership. If Red Branch is the team that understands your stack, we'll keep it running.
WEBINAR SERIES
Red Branch has co-hosted and co-produced webinar series for clients across the B2B space — and the results speak for themselves. We bring our network, our hosting experience, and our content instincts to your program. This isn't just production support. We help you develop the series concept, recruit the right co-hosts or guests, build the promotional engine, and structure the follow-up.
MICRO CHAIR
For founders and early-stage teams who need consistent tactical execution but aren't ready for a full membership, the Micro Chair is a low-cost, low-bandwidth option. This isn't strategy. It's execution — getting the things done that need to get done so you can focus on everything else. Designed to be simple, fast, and founder-friendly.
AUDITS
Red Branch audits are thorough, direct, and actionable. We audit marketing programs, content libraries, tech stacks, demand generation engines, brand positioning, and more.
If you need an honest outside assessment before making a major investment or course correction, this is where to start.
STRATEGY
CONSULTING
Maren Hogan has spent 17 years inside B2B marketing and HR technology. She knows where the market is headed, which positioning strategies are gaining ground, and where companies are wasting resources chasing the wrong signals.
Strategy engagements can be a single session or a structured multi-week engagement. The output is a clear point of view on your market position, your go-to-market approach, and what needs to change — with no fluff and no upsell baked in.
BRAND CHANGE
MANAGEMENT
A lot of companies go through rebrands and come out the other side with beautiful assets — and no plan for what happens next. The website still reflects the old brand. The email signatures haven't been updated. The landing pages, the resources, the sales decks — all of it is out of sync.
Red Branch steps in after the branding firm hands off the deliverables and manages the change: auditing all existing collateral, prioritizing the transition work, and executing the rollout so your new brand actually shows up where it's supposed to
AI TRAINING & IMPLEMENTATION
Red Branch delivers end-to-end AI readiness programs for marketing, sales, and operations teams. This is not a lecture series. It is a hands-on engagement that covers:
- Policy development: Writing the internal rules for how your team uses AI
- Tech stack assessment: Evaluating and recommending the right tools for your team's actual workflow
- Team analysis: Identifying where AI can create the most leverage across your organization
- Guardrail installation: Building the safeguards that keep output on-brand and on-strategy
- Tool integration: Connecting your AI tools to your existing systems
- Training: Getting your marketing, operations, and sales teams actually using these tools effectively
thebottom line
NO MEMBERSHIP REQUIRED
If you know what you need, we can scope it, price it, and deliver it. No membership required. Red Branch brings the same team, the same standards, and the same accountability to project work that our members have counted on for years.
