Red Branch Media: Standing for What Matters in 2025

Where Protection Meets Profit: Our Commitment to HR Tech Leadership

Listen, I’ve spent almost two decades in HR technology marketing. I’ve seen administrations come and go, regulations shift, and markets evolve. But this moment is different. This isn’t just about marketing anymore – it’s about standing for something while driving real business results.

Our Position Is Clear

We believe:

• Worker protection drives business success
• Documentation prevents exploitation
• Innovation enables protection
• Coalition builds power

And we’re putting our money where our mouth is.

What We’re Building For 2025

1. New Service Evolution

Service Area	Current	2025 Evolution	Strategic Value
Content Strategy	Product Focus	Protection Leadership	Critical
Market Positioning	Feature/Benefit	Ethics + Results	Essential
Thought Leadership	Industry Trends	Protection Innovation	High
Coalition Building	Network Growth	Protection Advocacy	Critical

2. Protection-First Marketing Programs

Core Elements:

– Protection messaging frameworks

– State compliance playbooks

– Documentation strategies

– Coalition building

– Crisis preparation

– Impact measurement

How We Help

For HR Tech Vendors

Strategic Services:

1. Protection Positioning
   • Message architecture
   • Value proposition development
   • State-specific frameworks
   • Crisis preparation
2. Content Development
   • Protection white papers
   • Implementation playbooks
   • Case studies
   • Training materials
3. Market Presence
   • Thought leadership
   • Coalition building
   • Advocacy support
   • Impact storytelling

For B2B Marketers

Strategic Support:

1. Message Evolution
   • Protection frameworks
   • Value propositions
   • Crisis planning
   • Coalition building
2. Content Strategy
   • Protection narratives
   • Implementation guides
   • Success stories
   • Training programs

Our Commitment to Impact

Measuring What Matters

Metric	Target	Impact
Protection Message Adoption	+85%	Critical
Worker Impact Stories	+120%	Essential
Coalition Growth	+150%	High
Protection Innovation	+200%	Critical

Why We’re Different

Look, I’ll be blunt: We’re not interested in helping companies race to the bottom. If you’re looking to exploit reduced protections, we’re not your agency.

What we do:

1. Drive protection innovation
2. Build powerful coalitions
3. Create compelling narratives
4. Measure real impact

Our Services Evolution

1. Strategic Planning

Because protection requires strategy

• Protection positioning
• Market analysis
• Coalition building
• Crisis preparation

2. Content Development

Because protection needs proof

• Impact storytelling
• Implementation guides
• Success metrics
• Training materials

3. Market Leadership

Because protection demands voice

• Thought leadership
• Advocacy support
• Coalition building
• Impact measurement

The Red Branch Difference

Why We Fight

Our Core Beliefs:

– Protection drives profit

– Innovation enables ethics

– Documentation prevents exploitation

– Coalitions build power

How We Win

1. Strategy First
   • Protection frameworks
   • Market analysis
   • Coalition building
   • Impact measurement
2. Content That Matters
   • Protection stories
   • Implementation guides
   • Success metrics
   • Training materials
3. Leadership That Lasts
   • Thought leadership
   • Advocacy support
   • Coalition building
   • Impact measurement

Our Promise to You

Here’s the deal: We’re going to help you:

1. Build protection-first positioning
2. Create compelling narratives
3. Drive real business results
4. Make a genuine difference

Looking Ahead

The future of HR tech marketing isn’t just about features and benefits – it’s about protection and purpose. At Red Branch Media, we’re committed to helping you:

• Lead through innovation
• Protect through technology
• Succeed through ethics
• Build through coalition

Because in 2025 and beyond, the companies that protect workers won’t just survive – they’ll thrive.

Ready to build something that matters? Let’s talk about making protection profitable while making a real difference.