8 Minute Read

SEO Outsourcing and the New Renaissance

Is it possible that we are on the cusp of a 21st-century work renaissance? I think so. Companies like Apple, Amazon, Netflix, and Facebook have already set their sights on hiring remote employees. They also offer comprehensive benefits for all workers, including those who cannot relocate or commute because they may be caring for young children or aging parents.

Clearly, these innovative companies will lead this new workforce revolution. This is sure to change not only how people work but also what types of jobs become available. We can expect an increased need for artists and entrepreneurs, too.

It is the rise of remote work and automation that will make this new workforce renaissance possible. Companies that capitalize on trends like remote work, collaboration, comprehensive benefits, and who lead in compensation, will stand to benefit in the new era.

@RedBranch growth and #SEO associate, Shawn, talks of the trend towards outsourced marketing in our remote-work world. Read more in Red Branch's latest blog: Click To Tweet

For too long, the old economy has been asking its employees to do less with more. With remote work on the rise and automation inching closer every day, this is finally starting to change.

Companies that can capitalize on trends like collaboration platforms or comprehensive benefits will stand a better chance of success in our new era – one where telecommuting could be considered an industry standard among both employers and employees alike.

For many companies, that means hiring distributed teams and outsourcing key business functions — including search engine optimization (SEO).

SEO Outsourcing and the Renaissance

My first six weeks at Red Branch Media (RBM) were like the dawn of a new renaissance. I’ve seen firsthand how companies are able to increase their efficiency by outsourcing SEO and employing remote workers.

This is exactly what my focus is here — helping RBM clients with growth strategies that include outsourcing all forms of digital marketing. This includes crafting email campaigns while living anywhere in the world remotely — even Florence, Italy, where I am currently based.

A Day in the Life

I am six hours ahead of New York. In the morning, I’m soaking up Renaissance art and history. In the afternoon, I clock on and apply that morning’s creative energy to helping our clients rank higher in search engines and improve conversions.

My wife, Tricia, and I spent this morning in the Palazzo Vecchio, or the “Old Palace” in Florence. We spent time contemplating statues sculpted by world-famous Italian artists such as Michelangelo.

We also stood in a room unlike any I’ve ever been in. It was a towering room covered in priceless artwork celebrating the achievements of the Medici Dynasty 500 years ago.

(Click and drag to see inside the Palazzo Vechio in Florence, Italy.)

The incredible sights I see in the morning inspire me to create my own masterpieces in the afternoon. I feel Leonardo da Vinci at my fingertips as I craft an email or devise an SEO outsourcing strategy for a client.

The lifestyle and creative pursuits I am able to enjoy are only possible because of this new renaissance fueled by remote work. During the morning hours, I am able to enjoy a scenic view that would otherwise have been impossible.

The beautiful scenery inspires me in my own life and artistry as it did for Leonardo da Vinci — an artist of many talents from painting to architecture. It is because of this new renaissance fueled by remote work that we are finally living up to our true potential. We are empowered with creativity at every turn while pursuing our passions.

Seeing Red Branch Media become distributed has allowed its employees to pursue happiness and innovation. This leads to success on both personal and business levels.

Growth and #SEO associate, Shawn, talks of how he draws inspiration from the art and culture around him in Italy to create compelling #marketing campaigns. Read more in @RedBranch's latest blog: Click To Tweet

Happiness, Outsourcing, and Productivity

According to the University of Oxford, happy employees are 13% more productive. Allowing your people to work from anywhere in the world can certainly spark a lot of joy.

However, there is also a benefit to helping your employees focus on what the British economist David Ricardo described as their “comparative advantage”.

This law of economics says that people, companies, and nations should focus their energy on the skills that they are best at. Even if you are relatively good at something, it is better to focus on your top talents and trade for the rest. In other words — outsource.

If you want your employees to be more productive, focus on what they do best and trade for the rest. British economist David Ricardo defined a comparative advantage as “the ability of a party (country) or person with relatively greater production efficiency in one type of economic activity to produce certain goods at lower cost than other producers.”

For example, I may be relatively good at creating videos for YouTube. However, my top talents lie in SEO outsourcing and email marketing. Therefore, Ricardo says that I should concentrate entirely on driving more organic traffic for my clients and moving their customers down the sales funnel with engaging emails.

The same is true of companies. If your business revolves around human resources technology or recruiting the best talent, then according to Ricardo, you should focus on those key business activities and outsource the rest (e.g. search engine optimization for your blog).

Outsourcing Your SEO

During my six weeks at Red Branch Media, I feel like I’ve learned more than all the scrolls at the Great Library of Alexandria. I’ve been studying the detailed workings of software tools like:

However, I’ve also been perfecting the fine art of email design, content creation, and the intricacies of the English language for verbal and written SEO.

I am aiming to be a new renaissance artist in SEO outsourcing and email marketing. If you’d like to talk about what kind of a masterpiece I can create for you, please feel free to contact us.