COMPREHENSIVE GUIDE FOR HR TECH MARKETERS
AI GOVERNANCE TOOLKIT: IMPLEMENT ETHICAL AI PRACTICES WITH CONFIDENCE
Look, we all know AI is transforming marketing... but here's what most agencies won't tell you: without proper governance, you're gambling with client trust, regulatory compliance, and your reputation. This toolkit gives you the exact framework Red Branch Media uses to implement responsible AI practices and stay ahead of EU AI Act requirements. No fluff, no fear-mongering, just practical tools you can implement starting today.
STRATEGIC AI Implementation
STOP GUESSING, START governing
You’re already using AI tools (probably more than you realize). But are you assessing their risks? Documenting their use? Protecting your clients from potential compliance issues? This toolkit includes everything you need to build a comprehensive AI governance framework: risk assessment checklists, policy templates, AI tool graders, ROI calculators, and detection worksheets. Each tool is designed for immediate implementation, not theoretical discussion.
but that’s not all
HERE’S WHAT YOU’LL receive
RISK ASSESSMENT FRAMEWORK
Evaluate every AI tool against clear criteria for data privacy, bias potential, and compliance requirements. Know exactly what you’re working with and where your vulnerabilities lie.
READY-TO-USE POLICY TEMPLATE
Customize professional AI governance policies for your agency in hours, not weeks. Includes client disclosure templates and verification workflows that build trust and demonstrate your commitment to responsible practices.
PHASED IMPLEMENTATION ROADMAP
Follow our proven four-phase approach (Assessment, Policy Development, Implementation, Monitoring) to build sustainable AI governance without disrupting your current operations.
from red branch media founder
A MESSAGE FROM MAREN HOGAN
We implemented AI governance at Red Branch Media not because we're scared of AI, but because we respect what it can do. This toolkit contains the exact processes we use to evaluate new tools, protect client data, and maintain the trust we've built over 15 years in this industry. AI isn't going anywhere, and neither are compliance requirements. You can either scramble when regulations hit, or you can be ready now. I know which option I prefer.
globally renowned & recognized
ABOUT RED BRANCH MEDIA
Red Branch Media has been a trusted voice in B2B tech marketing for 15+ years, working with 200+ companies to build comprehensive marketing strategies that actually work. We’re trailblazers in ethical AI implementation because we believe innovation and responsibility aren’t mutually exclusive. Our clients benefit from our rigorous approach to AI governance, and now you can too. We don’t just talk about best practices… we document them, test them, and share them.