By Molly Spelts:
Want to ignite social media marketing in your business? Building your foundation can be tricky. There’s a lot of little details that need to go into your social media blueprint before you hit “post” on your next social media update. I’ve compiled just a FEW of my favorite articles and expert tips that have helped me in my role and really pushed my team’s ideas to the next level. Kickstart your social media strategy into full force using these tips, tricks, steps and guides along the way!Layout your #SocialMedia blueprint and start building your foundation for a successful #marketing strategy using these 70+ tips from the pros: Click To Tweet
by Dominique Jackson via @SproutSocial
Creating a marketing strategy for your company is a huge task. So, where do you get started? How do you know what the best tools are? What platforms and audiences are you going to target? These are just a handful of the questions you’ll have to ask to put your social media strategy in gear. This article touches base on all those questions and more!
These 21 tips provide solutions, ideas and guidance that you can’t live without. You will learn the benefits of creating individual plans for each channel, why you should (and will) be picky and understand how to measure and analyze your social data. Trust me, these are crucial steps to put in place when building that social media foundation…take a look!
“If you can’t answer questions like “why are you on social media?” or “what social media platform features your target audience?” then it’s time to hit the reset button…”
by Andrey Slivka via @Forbes
Content marketing has been around a long time…but it’s evolving and the strategies you used 3 years ago are being tossed into the graveyard. Heck, social media adjustments alone mean a strategy overhaul from what you were doing last year. It’s time to learn how to embrace influencer marketing, dive deep into data and watch social platforms (and their rules) like a hawk.
This article is here to help bring your content writers and social media managers together as a team and understand how you can refresh your content and still keep up with the modern demand of followers. Struggling to brand your latest content pieces on social? The solution might be closer than you think. Take a sneak peek into this content driven article!
“Consider social platforms as destinations in themselves, not distribution channels.”
by Cindy King via @SocialMediaExaminer
Is history mapping out the future? It’s true and that’s why you should always analyze past content to improve future posts. Social Media Examiner explains it all in this expert article to help you understand and build your social media marketing strategy from the ground up. A lot of businesses focus on the overall aspect of social but in reality, it’s A LOT of tedious work that goes into building and maintaining the ultimate social media plan.Curious how to create the ultimate #SocialMedia marketing plan? The answer might be right in front of you. @Molly_Spelts collected these 70+ tips to help you become the social media maestro you were born to be: Click To Tweet
Learn how you can optimize Twitter real estate and deliver content consistently. Social media can be a key aspect of your business, if used properly and effectively. So, how do you know if you’re even in the ballpark with your current marketing strategy? Simple! Align your plan with these 20 tips from the pros and watch your social ROI grow.
“While “if you build it, they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience.”
by Jonathan Long via @Entrepreneur
So you want to join in on the social media marketing train? GREAT! It’s an amazing tool to use to help develop your brand, promote content and create a digital presence. However, a lot of businesses do social media marketing wrong. Say what? Yes, it’s possible. If you jump in with no prior knowledge of how it works, where you should be implementing it and or how to create a smart budget, you’re doing social media wrong.
This article highlights the key approaches you need to take when you begin your journey into social media marketing. New to the whole idea? No worries, they touch base on 6 crucial steps and strategies that you should hone in on. From researching to automating, you’ll learn it all! Time to take the leap and start learning with these effective social media tips.
“Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes…”
by Kristina Cisnero via @Hootsuite
You make plans for pretty much everything in the business world and if you don’t…you must be REALLY confident in your “winging it” abilities. However, the majority of us plan plan plan. So, why should you expect anything less when it comes to your social media marketing strategy? Start with a plan and build your foundation. You want a successful strategy and all the ROI your little heart can handle?
This article gives you 18 expert tips from start to finish when it comes to crafting your social media plan. There’s a lot that goes into it, so don’t skim past a few steps to get to the end. Slow and steady ALWAYS wins the race, and this article showcases it. From learning social audits to understanding when you need to outsource your social media management. Join the movement and get social using this insight from one of my fave companies, Hootsuite.
“Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes…”
One Last Note, Dear Social Media Managers!
With a profession in social media, it can be difficult to keep your head above water and your eyes on the goal. Take these words of wisdom from Chuck Cotterman, Social Media Specialist at G2 Crowd to heart…
“Working in social media marketing is fast-paced and fun, but being constantly bombarded by news can get stressful. Remember to remove yourself from your social feeds and take breaks — before you get close to a breakdown.
And remember, putting your message out isn’t enough on its own! Make sure you’re forming a web of supporters — not just followers — by engaging with your community in a relaxed, consistent way. Don’t be afraid to break the fourth wall even if you run a semi-serious account. A sense of humor makes sure your followers know the account isn’t being run by a robot.”
Do you have additional social media tips to share? Send ’em at us on Twitter @RedBranch!