5 Minute Read

5 Keys to Setting Your 2016 Marketing Goals

With the New Year fast approaching, it’s the final countdown to finalizing your marketing campaigns. Hopefully, you have taken the time to nail down a marketing budget and analyze past campaigns to determine what was successful, what drove more business and what areas of your campaigns could use improvement. These factors are all important, and with little time left before 2016, you may find yourself scrambling to plan.

If you need a few last-minute ideas, use these to ensure your best marketing year yet!


1. Develop A Social Strategy

Hopefully, you have already jumped on the social media train. If not, you’ve been left behind and you need to catch up. Social media will boost your marketing efforts. B2B companies that planned on taking advantage of social media in 2015 say that they expect social media to increase leads by 66%.

If you are starting a social media campaign for the first time, be sure to come up with a strategy first, you don’t want to pursue this avenue blindly. Keep in mind that you need to have dedicated time to devote to it or face the consequences of failed efforts.


2. Invest In Employer Branding

Employer branding on social media is as important as using it to boost your sales. Not only are you trying to increase business profits, but you also want to attract the best candidates. 78% of job seekers say that ratings and reviews from those on the inside are influential when deciding where to work, and 71% of consumers are likely to purchase an item based on social media referrals.

Employer branding through social media isn’t just delivering a message, it’s a conversation between you, your employees and your customers. Encourage interaction and participation – the results will reflect your true culture far more than the official line you take in the ‘about us’ section of your website.


Did you know 71% of consumers are likely to purchase an item based on social media referrals? Click To Tweet


3. Start Blogging

Has your business incorporated a blog into its website? B2B companies that blog generate 67% more leads than companies that don’t. Other blogging benefits:

  • Drives traffic to your website
  • Converts traffic into leads
  • Establishes authority
  • Drives long-term results

There is a right and a wrong way to blog. Being consistent and providing your readers with quality content are two big factors of successful blogging.


B2B companies that blog generate 67% more leads than companies that don’t. Click To Tweet


4. Invest In Digital Advertising (PPC & Retargeting)

When you invest in traditional marketing you know that it is virtually impossible to know for sure how many people saw an advertisement and how many of those viewers made an action after seeing it. That is why PPC is taking over traditional advertising placements. When you need visitors, leads, and sales, PPC is the fastest method!

Remarketing and nurturing efforts are increasingly important as the buying cycle lengthens. With Adroll remarketing, we have the ability to target leads that weren’t ready to make a purchase the first time they visited the site. If you’re already spending money to bring visitors to your site, you should invest in remarketing to drive them to make a purchase.


5. Measure Your Success

Measuring your marketing efforts is a vital piece of the marketing puzzle. Without the measurement tactics, it’s impossible to know what strategies are working. This is how you determine when and where to shift gears in your marketing strategy. Google Analytics is a great place to start with measuring your marketing efforts.


If you are in need of marketing help, you are on the right blog! Red Branch Media is a full-service marketing agency with the ability to increase your efforts across all marketing avenues. Talk to us today!