#RBMValues: Music That’s Fit for Grit

By Kyle Christensen:

At Red Branch Media, we live by a set of values. They’re the air we breathe and the pride we carry. We also want to share these values with the world, and show you how you can live these values with us. This article marks the first of our new Spotify playlist series, #RBMValues.

Each month we’ll explain one of our values, how we live it, how you can live it, and you’ll receive a custom-tailored playlist that exemplifies that value. Read about our first value, Grit, and get your playlist here! Don’t have Spotify? Listen to the playlist at the end of this article!

What is Grit?

Red Branch Media defines Grit as, “Midwestern values. Midwestern work ethic. We work hard because we were brought up that way.”

We pride ourselves being from the Midwest. We are strong in will-power, determination, quality, and passion. When we bring those values into our work, it gives us grit. It’s a force to be reckoned with and it makes us a step above the rest. We won’t stop until it’s done right.

How We Apply Grit

For me, grit is forged by the will to persevere and complete all of my tasks. It’s the passion I have for being a designer that allows me to produce work that pushes boundaries and exceeds client expectations. I feel that having grit separates the “career-driven” from the monotonous “9-to-5” crowd. Basically, you have to have the heart and drive for what you do.

“Grit is contagious. We model grit through our passion, determination, and work ethic. When we tackle a difficult question, problem, or client we NEVER give up AND we come at the problem with multiple solutions.”

– Kristine Osbourne, Senior Designer & Video Lead at Red Branch Media

How You Can Have Grit, Like Us

Let’s channel your inner Midwestern work ethic and focus your energy on how you can apply Grit to your life.

Here are 3 habits you can adopt to build grit:

• Don’t stop working until your work is the best it can be, then take it one step further
• Develop more than one solution to a problem
• No matter how many times you might get knocked down, keep getting up, try again, and with a smile and positive attitude

While Grit is an amazing value, it’s not the only value you should consider adopting. At Red Branch Media, we have 11 you should consider. Check back each month, as we’ll release another value you’ll want to live by and a playlist that’s bound to make you hit that “repeat all” button. Listen to the Grit playlist on Spotify, or below!

How to Find Us on Spotify

There are a few ways to find us on Spotify. First, you’ll need a Spotify account. You can do that by going to www.spotify.com and creating a free account. Unless ads drive you nuts, a free account is all you’ll need. After you’ve got your account, go to our page and click follow. By following us, you’ll get email notifications each time we put out a new playlist.

We’ll be creating fresh lists for you each month, so you can listen to them as soon as we publish them! Now, go download the desktop application for your computer, the app for your phone, or stream music online by taking a listen to our playlist here.

Kyle Christensen

Kyle is the Brand Director at Red Branch Media.

Kyle leads our Graphic Design Department at Red Branch Media. His ability to manage incoming tasks, collaborate with the design team, hit deadlines and keep our file storage system well-organized has helped to shape the design department clients love today. While he’s away from the branch, he spends his time playing drums, video games, cranking the latest emo, pop-punk and screamo songs on Spotify, drinking local Omaha brews, and enjoying life with his wife. Kyle has a BASA with a Concentration in Graphic Design and a Minor in Art History from UNO.