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Quick Tips for Writing Emails that Recruit Graduating Talent

Kevin Nelson

There are many emerging channels of communication in today’s world. Due to this constant growth, many recruiters may ignore the power of email marketing as a way of attracting talent from universities. Marketing through email has remained the most effective and direct means of informing graduates and students about new job opportunities. Look at it this way, receiving a call from marketing personnel is creepy as compared to getting an email from a marketing company concerning job offers.

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We have outlined below the key tips to getting it right when writing emails for recruiting students:

1. Keep it Short but Interesting

The key to writing the best email is to keep it snappy. Avoid using too many words, as you don’t want to bore your reader. We are all busy, so a long email will often just be skimmed or not read at all if it is a cold email. Another point to note is that many people get emails on their smartphones and no one wants to read bulky emails on a phone screen! So, make the email short and interesting.

2. Have a Goal

Have specific goals in mind

Here, you simply need to know what you want to achieve and go for it. The goal should be clear and very specific. It may be in regard to the kind of students you want to attract. For example, you may want to recruit sophomore engineering students for an internship opportunity at a company. The more detailed and clear your goal is, the easier it is to plan the contents of your email and achieve your goal.

You should also think about how you want your readers to respond to the email.

3. Make a Clear Action Call

It is important to let your reader audience know exactly what you would like them to do. You can offer them links through which they can get further information about a job opportunity.

4. It’s Not All about You!

Focus on other people

Tone down your ego and stop trying to draw attention to yourself. Remember, the email is not about you, it’s about the reader. Therefore, have less content about yourself and instead lay out information regarding how the student will benefit from working for your company.

5. Have The Right Subject Line

Choose a great subject line

There is nothing that captures a person’s attention more than the email subject line. Therefore, it is important you draw enough interest to it. You can do this by simply making the subject direct and, most importantly, short. You can also use words that draw attention or by stating the benefits of the position.  For example, you might use “Get that high paying entry level job, now!” or “Do you want to be a professional resume writer?”

6. Make it Personal for Each Student

For best results, strive to make the email personal for each student. You can do this by simply using the name of the student in the text.

7. Ask Questions

Don’t refrain from asking questions

A good way to get students really thinking about the options they have is to asking them questions that call for them to answer. This will get them thinking about applying for the positions you have to offer. An example of this is, “Do you have what it takes to be a great marketing specialist?”

8. Be Creative

No one has time to read a boring email. Get creative and use interesting images that appeal to the reader, demand their attention and represent the identity of your organization. You also need to be aware of the kind of wording you use, as well as the tone. You do not want to sound rude or condescending.

9. Bigger is Not Always Better

You may be thinking that sending your email to a large mailing list is most effective in getting positive responses. However, this is false. Emails that are relevant to the students will get better responses as compared to just tossing emails around. Just have your message tailored to them and you’re good to go.

10. Be Keen to Send HTML and Text Versions

You do not want to overlook the significance of having optimized emails that are suitable for various mobile devices that your target student may be using. Failure to do so will mean that a large number of students will not get to see the email, thus becoming ineffective.

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To succeed in writing the best recruiting emails for students, you need to be creative in how you frame the email subject and the contents of the email. You will also need to personalize the email by being detailed and clear, as well as addressing the recipient by name. Always be sure to optimize the versions in which you send the email or text to ensure that you cover as many students as you possibly can. It should also be noted that about 80% of marketers have reported email as the most effective in media buys. So, make sure that you make the best use of your emails when recruiting students!

Kevin Nelson

Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter, Linkedin & Google+.