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Generative AI for B2B Audience Targeting

With global estimates predicting that up to 26% of total economic output by 2030 could be generated with Generative AI, now is an opportune time for businesses and their employees alike to get up-to-speed on this invaluable source of productivity.

According to the 2023 AI Marketing Benchmark Report, 42.2% of marketers believe that if AI took over in marketing operations, high-level strategy and decision-making tasks would be left to human marketers.

Artificial Intelligence (AI) is revolutionizing the SME and B2B marketing game, making it easier for businesses of any size to compete. AI can level up your results from content creation to email marketing without breaking the bank. Stay caught up in today’s digital environment; harness the power of Artificial Intelligence for your marketing initiatives!

This blog post will outline the top use cases for AI marketing tools for your B2B enterprise. Explore how AI can improve ad targeting and analysis, generate compelling, SEO-capable content, and seamlessly create targeted email campaigns.

“It's time to stop talking about WHETHER we're gonna use AI - and start talking about how to use it wisely.” – Maren Hogan, CEO of Red Branch Media

AI for Eye-Catching Content

52% of business leaders currently use AI content-generation tools to assist their content marketing efforts, and 62% of B2B businesses plan to use AI content-generation tools to assist their content marketing efforts in 2023. So, what are the benefits of adopting this new technology?

  1. SEO Capable

Beyond its expertly-crafted content capabilities, AI software can provide incredibly valuable SEO insights. By taking advantage of top-performing topics and keywords on the web, these products allow you to quickly write compelling copy tailored for maximum online visibility – a significant time saver!

  1. Quick Turnaround

Forget spending hours struggling to write compelling blog posts or marketing materials. AI-generated content offers a fast, reliable solution for your creative needs – no matter the topic’s complexity. With just one entry, you can get various ideas that will save time and energy while helping your staff stay on top of deadlines.

  1. Affordable & Efficient

Achieving existing capabilities like writing short articles and tweets will become much cheaper and more efficient. AI revolutionizes content creation by providing a powerful and cost-effective tool to bring your content team to the next level. At an annual subscription rate that’s usually under $100, your team will be grateful to eliminate writer’s block for good and create compelling content at faster speeds!

A report by Accenture says that AI technologies could increase labor productivity by 40% or more by 2035. This may double economic growth in 12 developed nations that continue to draw talented and experienced professionals to work in this field.

Popular AI Content Generator Tools: Jasper, Copysmith, Writesonic, Peppertype, and more.
To discover additional tools and the breakdowns of each, check out this page.

More Targeted Campaigns with Email AI

According to the 2023 AI Marketing Benchmark Report, 63% of marketers use AI tools for email marketing. Email marketing is one of the most powerful tools for gaining and engaging customers. But manually creating emails can often take time, especially when you need to know your audience well enough or leads are unsubscribing.

To combat this issue, AI software like AdRoll and HubSpot leverage machine learning algorithms to generate customized email campaigns with real-time reporting capabilities, so marketers can track performance and optimize their journey toward success!

The World Economic Forum reports AI will create 97 million jobs and generate $15.7 trillion for the economy by 2030 while eliminating mundane tasks and helping workers enjoy more creativity.

How AI Impacts Email Marketing:

Scale Up

AI in email marketing offers a powerful advantage: the ability to scale up campaigns quickly and easily. Personalizing at such large scales can sometimes take time, resulting in segmented, less accurate messages that often fail to engage customers. Machine learning ensures every message is tailored and engaging – leading to better open rates!

Predict Future Trends

AI offers marketers an invaluable tool: the ability to anticipate future trends. By leveraging predictive analytics, marketers can gain an understanding of customer needs and destination trends to form more effective strategies that will generate higher returns.

Speed & Accuracy

With AI platforms, marketers can fine-tune their strategies and reduce the margin of human error. Use accurate insights derived from data analysis and make more informed decisions tailored to your target audience.

Knowing that you can effectively execute email campaigns removes the uncertainty, allowing you to focus confidently on what is most important: helping your business thrive.

What email marketing platform is right for you? Check out the Top 12 AI Email Marketing Platforms to Grow Your Business.

Better Ad Targeting and Analysis

AI can be a powerful tool for businesses looking to optimize their ad campaigns. AI can analyze data from past campaigns, such as click-through rates, and use this knowledge to identify the best ads likely to drive conversions. By leveraging AI-based algorithms, businesses can target ads to more relevant audiences to increase conversion rates while lowering costs.

Essential Stats: Meta says its automated ad targeting tools have driven a 32% increase in ROAS. When asked about marketers' main application areas of AI in a recent survey, roughly 50% of respondents from the U.S., Canada, the UK, and India mentioned ‘ad targeting’ when asked about marketers' main application areas of AI.Additionally, businesses can make more informed decisions by using AI tools such as sentiment analysis and natural language processing to assess the quality of ad content before investing resources into a campaign. AI has the potential to revolutionize how companies create and deliver marketing messages, giving them the insights they need to make more educated decisions about their ad spending.

Why Power AI for Ads?

  • Test ad content before publishing to ensure successful outcomes.
  • Train AI models with historical data to achieve better results.
  • Utilize data-driven performance metrics to increase conversion rates.
  • Lower costs by selecting ads that work and convert.

Get the best results from your ads with AI platforms. With these AI tools, your team gains the power to analyze instead of guess- leading to maximum results.

Generative AI and B2B Marketing

Generative AI is a powerful tool for businesses everywhere. Although it carries a high level of complexity, the potential its application holds makes it worth any effort to master it. Through optimizing content creation, customer relations, and cost-cutting measures, generative AI can provide B2B marketers great success. If you are looking for ways to improve your marketing strategies, investing in generative AI research and application could be the answer.

A January 2023 AI survey states 73% of respondents said that they believed that AI and Machine Learning had the potential to impact customer experience (CX), and 48% stated they would interact with AI more frequently if it made their CX with a brand more seamless, consistent, and convenient.

Remember that here at Red Branch Media, we are well-versed in this technology and have been continuously working on our practices so that our customers reap the full benefits of what we have to offer. Whether researching trends or expanding resources, we have been dedicated to exploring the whole spectrum of generative AI possibilities to ensure our clients get the best possible results.

“We’re committed to learning how we can become AI strategists and create a better way of working.”
– Maren Hogan, CEO of Red Branch Media

If you want to stay up-to-date with generative AI and B2B marketing that affect your bottom line, read this article and follow Red Branch Media on LinkedIn today!