Inside RBM: Company Culture to the Rescue

Culture, Culture, Culture. No matter what company you work for, apply for, or read about, the word culture has probably been used to promote why the company is different or the best. Unfortunately, the bombardment of company culture has transformed an important word into a cliché business buzzword. In order to read this article, click the refresh button in your brain and see the top four reasons why culture is the salt and pepper for every business.

1) Employee engagement problem… Culture can fix that

The workplace should not be something that employees dread every day. Instead, workers should love their jobs so much that it is hard for them to leave. To promote happiness, businesses should provide employees with spontaneity. Appropriate adjustments to a company’s daily routine are great to prevent burnout and exhaustion.

Red Branch Media exercises spontaneity through impromptu desk swaps that help shakeup the social structure of the company. Another pathway to engage employees through culture is employee growth. Employees that are involved in constant improvement and new roles are more engaged and loyal.  At Red Branch Media, employees are given full access to Sitepoint, Treehouse, Adobe Creative Suite and any learning courses you can make a case for. Through these opportunities, employees are able to create their own happiness and grow professionally.

Overall, a company culture that promotes employee engagement is important because happy workers are 12% more productive than the average worker and unhappy workers are 10% less productive.

2) Culture can also use its powers to attract workers to your company

Culture is the best recruiting tool. Employees are not just looking for money and clock in and out type of jobs. Instead, they look for companies that entice them through their work environment. For example, Millennials have been found to gravitate towards jobs with an open work environment with lots of transparency and employee freedom. In other words, your company’s culture should reflect the people you want to hire. When potential employees walk in the office, they should realize that this particular workplace is unique and has a culture that fits their lifestyle.

At Red Branch Media, the pitch to potential employees is “We are a feisty group of hustlers bent set on delivering top notch work. We dare you to join us.” This quote provides potential employees with information that Red Branch Media wants workers that are not afraid to jump on the saddle and work hard.

3) Culture can help a company adapt

Finally, culture is a living organism. It shifts and changes constantly, in response to external and internal changes. Therefore, culture has to be constantly managed as a continuous process. At Red Branch Media,  culture is continuously changing. This is largely because smaller agencies have to constantly adapt to survive.

With every new client and intern, Red Branch tries to improve. Companies must accept that a stable culture may never be reached. This is because the culture of the organization should always be learning and developing. However, employers need to be able to keep the company’s culture from changing away from its’ goals and objectives. One way to combat this is through employee reviews.

In the review, it is important that employers go over how the employee is contributing to the company culture. After all, companies who implement regular employee feedback have turnover rates that are 14.9% lower than for employees who receive no feedback.

The Branchers

We build the best damn marketing campaigns on the planet. And we do it for industries and companies you might not identify as easy to market (right away). Working here takes a very special kind of person.