By Guest Author, Josh Wardini:
Since time immemorial, people have been captivated by images, pictures, visuals—whatever you call them. Studies have shown that humans are wired to respond faster and better to visual stimuli in normal circumstances. It’s no wonder that people have a great fascination for videos. The combination of the auditory and visual stimuli captures the attention and engages the mind for a length of time.
It doesn’t take a rocket scientist to figure out why YouTube, one of the largest video-hosting websites in the world, has gained over 1.8 billion users and more than 500 million hours of views per day. It’s a testament to how prevalent video content is in modern life. Video content has such a great impact on people that it can directly affect their consumer behavior.
As the most popular video-hosting platform in the world, YouTube provides an excellent avenue for businesses to market themselves and reach audiences. Whether you’re a marketer, business owner, or content creator, here are some YouTube trends you should consider to boost your marketing campaign:
Over 1.8 million users watch about 500 million hours of YouTube a day.
It’s an indicator of how popular and far-reaching the platform is. More than that, today’s generation of internet users prefer watching videos over reading long blocks of text to get the information they need. Over 55% of these users consume video content thoroughly, and they watch 40 minutes of YouTube every day on average.You’d be hard-pressed to see a #YouTube video without some form of ad. Find out why you should be utilizing this method of #VideoMarketing in the latest @RedBranch article: Click To Tweet
If you’re looking for a medium to reach your audience, then video is the answer. If you’re searching for a platform, then YouTube is the place. Internet users are always clamoring for video content from their favorite creators, marketers, and brands, so the next trend shouldn’t be any surprise.
About 43% of online users expect more video content from marketers.
Video is the content of the future. By 2021, it’s estimated that video content will drive 82% of traffic in the World Wide Web. People are consuming videos at such rapid rates, which means a greater demand for fresh content—more than independent creators can cope with, but marketers, with more resources, can easily supplement.
While many consume videos mindlessly, half of the internet use them to gain information and make decisions, particularly ones that involve spending money. With the increasing popularity of online shopping, consumers are turning to video content to learn more about a product or service they’re interested in. Over 50% of consumers will actually search for related videos before they buy a product or service.
They will also seek video content to learn more about a business. They will also align themselves with a brand whose content and values they resonate with.
People would rather buy a product recommended by a YouTuber than a movie or TV Star.
These days, a YouTuber’s two cents is more valuable than a movie or TV star’s. Over 60% of people would rather take a YouTuber’s product recommendation than a celebrity’s. That social media influencers can hold more power than superstars is one of the biggest trends in online marketing.
This shouldn’t come as a surprise to you if you haven’t been living under a rock. With social media influencers, there’s a more personal and authentic interaction and greater engagement with their audience, which create more and better opportunities to build trust. There’s a greater sense of connection to social media influencers as they appear like ordinary folks who lead average lives at some point, as compared to the mega-rich and famous.
In a recent survey, more consumers would believe Pewdiepie’s product endorsement over celebrities like Rihanna or David Beckham. This is one of the many proof of the influence of social media celebrities over their followers and internet users.
YouTube is a powerful platform that has more than a considerable following. In recent years, advertisers have discovered its potential for marketing and reaching audiences far and wide, which has ushered a surge of content and promotions in the platform. Nowadays, you’ll be hard-pressed to see a YouTube video without some form of ad. And many more advertisers are jumping into the YouTube bandwagon.
By Guest Author, Josh Wardini
Josh Wardini, founder of SERPwatch.io Josh started building his experience in all things Internet since the beginning of 2000. A novice but aspiring developer, he lives and breathes SEO and loves to explore how the World Wide Web works.